Na'vi River Journey

Na'vi River Journey is a water-based dark ride attraction at Disney's Animal Kingdom theme park in the Walt Disney World Resort.

Background
In early 2011, James Cameron was approached by the Walt Disney Company's chief executive officer, Bob Iger, regarding the possibility of Avatar-themed attractions in Walt Disney Parks and Resorts. Originally, discussions were held about creating an Avatar-themed attraction at Disney's Hollywood Studios, perhaps at the park's then-functioning Studio Backlot Tour. Instead, Tom Staggs suggested to incorporate the film into a newly designed "land" at Disney's Animal Kingdom to improve the park's attraction roster. On September 17, 2011, a long-term exclusivity deal was signed between Disney, Cameron's Lightstorm Entertainment and Fox Filmed Entertainment. This deal was officially announced to the public on September 20, 2011, on the Disney Parks Blog. The highlight of the announcement was that Disney's Animal Kingdom would receive a new themed area entirely devoted to Avatar.