Yesss

Yesss is a major character in Disney's 2018 animated feature film, Ralph Breaks the Internet. She is an algorithm that serves as the head of BuzzzTube, a video-sharing website.

Background
As the head algorithm of BuzzzTube, Yesss controls all facets of the site; this rages to everything from its content, to its marketing. As her job is to capitalize on all things popular in the human world, Yesss is always up to date with the latest trends. As a fashionista, she has the ability to constantly shift the look of her hair and clothing to reflect whatever's in style on the web.

Yesss's success is well established. Her office is decorated with numerous awards honoring BuzzzTube's accomplishments. By human standards, she is extremely well off, as her site generates countless hearts per day, which can be converted into real money.

Yesss works closely with her assistant Maybe, who helps her keep track of the latest trends. Maybe is far less picky with content selection, however, which mildly annoys the more selective Yesss. Yesss also commands an army of pop-up advertisers, who are tasked with traveling to different sites to promote BuzzzTube's most popular content.

Personality
Yesss's role (and therefor her mannerisms) are akin to that of a businesswoman. As the leader of a corporation, she is stern and commanding towards her subordinates. However, Yesss has a healthy work ethic that has proven to be effective.

When first introduced, Yesss comes off as rather cold, shallow and snooty. Her job keeps her busy around the clock, giving her very little time for social interaction. This can make her seem standoffish towards others. The overwhelming success of her site has also given Yesss something of an inflated ego. Underneath all of this, however, Yesss is wise and motherly. Though she was initially only interested in Wreck-It Ralph for his brief stardom, she eventually came to admire the bad-guy and even empathize with his selfless mission to save Sugar Rush. She is described as something of a mother or aunt figure to those close to her, affectionately referring to them as her "babies".

Yesss's intelligence is not limited to memes and pop culture. Throughout the film, she gives both subtle and straightforward advice to Ralph and Vanellope on such topics as self-esteem, perseverance and friendship.

Role in the film
Yesss first appears talking to Maybe about what was trending. Maybe then shows the video of Ralph that Shank made, and he notes that it has 100 million views.

Vanellope then tells Yesss that Shank had made the video, and Ralph introduces himself, and Yesss tells him he is trending. She also offers Ralph as many hearts as possible.

Ralph and Yesss also work on new videos, and most of the trending videos are Ralph's videos, so netizens come and see them. Yesss then later on presents a video of Ralph trying to make a burned pie but fails, and netizens actually were laughing and thought the video was funny.

Netizens also go to other websites to spread the word. Vanellope also decides to do that as well, and Yesss finally agrees to let her do that. Yesss gives both Ralph and Vanellope both phones so they can video chat. Ralph then chooses a fan site for her, and clicks on an icon of a castle, and Yesss then redirects Vanellope to the Oh My Disney website.

Yesss tries to then upload another video starring Ralph, but this time, it doesn't seem like it wanted to process. While Yesss fixes the problem, Ralph reads the netizens' comments, and Yesss warns him not to. The eBoy said that the Sugar Rush steering wheel is ready to be purchased. Yesss thanks Ralph for all his help, and Ralph rides a pod to eBay.

Yesss's last appearance was to be in charge of Ralph and Vanellope, and tries to fight off the Wreck-It Ralph viruses. After the clones dissolve, Spamley and the Disney Princesses rescue Ralph, and when he awakens from a kiss from Tiana's frog, Yesss can be seen on her limo with Vanellope inside.

At the finale of the film, Ralph still has the phone Yesss has given to him, and Ralph video chats with Vanellope at Game Central Station before he goes to his game.

Trivia

 * Yesss's clothes are made of fiber optics.
 * Yesss's coat illuminates when she's excited.
 * Yesss was head of story Josie Trinidad's favorite new character to work on in the film.