Wand ID



The "Wand" Idents are a series of bumpers aired on the Disney Channel, typically shown right before the start of a show or movie. The ID's (which debuted on June 1, 2003) typically consist of actors/actresses/cartoon characters introduce themselves by saying their names, often followed by what show they are from, before saying "you're watching Disney Channel," and forming the Mickey Mouse ears with a sparkly colored wand.

The initial first batch of these idents were filmed and produced along with some new "Express Yourself" skits and bumpers and "Learning Together" skits and bumpers in 2002. The new "Express Yourself" and "Learning Together" skits featuring Disney Channel actors (wearing different clothing that would be later used in the idents themselves) aired immediately after the rebrand, while the first batch of the "Wand" series of idents (featuring Disney Channel actors wearing clothing from the "Express Yourself" and "Learning Together" bumpers) first aired in June 2003. The idents themselves were filmed in August 2002 at Storyville Pictures in Venice, California, and were edited by Guillotine Post in Atlanta, Georgia, while the logo, music, sound effects, and visual effects were added during post-production by PMcD Design in New York City, New York.

As of May 2014, the ID now features the actor/actress drawing the dot on what appears to be Mickey's head, but then it zooms out to be the "i" in "Disney" in the current Disney Channel logo. Also, the wand they use is replaced by a traditional magician's wand instead of a glow stick, as well as the white background (until it returned in 2018, along with the return of the glow sticks) is replaced by the various live-action locations (such as the school hallway, swimming pool and the backstage), the purple and blue backgrounds with a shining sun (as of 2016, only used for the idents of Bizaardvark and Stuck in the Middle) or the blue, light blue, turquoise and teal backgrounds with the dot of the i enlarged (part of the current 2017 rebrand).

Original Wand IDs (2003-2010)
When the Wand IDs started on June 1, 2003, the original set of IDs were first aired on Disney Channel. The Lizzie McGuire (Animated Lizzie's Wand ID) and Kim Possible (Kim, Ron and Rufus' Wand ID) bumpers were joined in the original set of the Wand IDs, because they are animated.

Second Batch (2003-2011)
In mid 2003, a new batch of Wand IDs were filmed, airing alongside the previous batch from early 2003.

Ribbon-Era Batch (2007-2008)
When the Ribbon era debuted, a new batch of IDs were created (with new soundtracks), replacing all of the IDs from early 2003, and some of the IDs from mid 2003-2007.

Second Ribbon-Era Additions of Wand IDs (2008-2010)
In 2008, more Wand IDs were filmed for the ribbon era. These replaced almost all of the remaining mid 2003-2008 bumpers, except for Kyle Massey's 2007 ID and Ashley Tisdale's 2005 ID, both of which remained in use until 2010.

Rounded Square Era (2010-2014; 2016)
In 2010, a batch of Wand IDs were filmed for the Rounded Square era, replacing some of the 2008-2010 bumpers. The 2010 Hannah Montana bumpers was used in 2016 during its reruns to mark the 10th anniversary of said program.

Second Rounded Square Era Additions (2011-2014)
More Wand IDs were filmed for the Rounded Square era, replacing the remaining 2008-2010 IDs.

Third Rounded Square Era Additions of Wand ID's (2012-2014)
More IDs were filmed in 2012 and 2013, some were in widescreen such as the Dog With A Blog, Liv and Maddie and I Didn't Do It idents.

Location Background Wand IDs (2014-present)
When the logo changed on May 22, 2014, new ID's featuring the Jessie, Austin and Ally, Dog With a Blog, Liv and Maddie, I Didn't Do It and Girl Meets World casts were debuted. Two ID's from the 2010-2014 era were recreated, China Anne McClain's and Bridgit Mendler's.

Second Additions of Location Background Wand IDs (2015-present)
In 2015, a new batch of Wand IDs were filmed, replacing some of the 2014 IDs and airing alongside some of the 2014 IDs. However the 2014 Wand IDs for Liv and Maddie, Jessie, and Girl Meets World, are still used in Southeast Asia.

Shining Sun Wand IDs (2016-present)
In 2016, a new batch of IDs were created, replacing most of the 2014 IDs. Only used for Stuck in the Middle and Bizaardvark.

Mickey Head Wand IDs (2017-present)
In 2017, a new set of IDs were filmed with a new background for the rebrand. These replaced all of the 2014 IDs, except for Debby Ryan's 2014 ID and some of the 2015 IDs.

White Background Wand IDs (second era) (2018-present)
In June 2018, the white background from the original IDs returned. Also, the color of the logo is similar to the 2014 version, but it's more glittery and shines with a rainbow aurora, and even the glowsticks returned.

Trivia

 * Dove Cameron, The Jonas Brothers, Brenda Song, and Demi Lovato are tied for the most Wand ID's with 5.
 * In the 2010-2014 ID's, the Disney Channel logo was updated and fully CGI, except for CJ Adams' Wand ID, which has the effects from the 2003-2010 ID's.
 * In the premiere of Descendants 2, these Wand IDs (starring the stars of Descendants) are interrupted by Uma, who says "What's my name, what's my name???".
 * In the 2007-2010 ID's, the Disney Channel logo had glitters (which were used for the IDs from early 2003 and mid 2003-2007, which featured the girls, the cartoon characters, etc.) for the boys, but the version without the glitters was used for boys in the IDs from early 2003 and mid 2003-2007, as well as the Narnia ones.
 * On May 24, 2019, Disney Now launched a new activity on its app, entitled "Be A Disney Channel". This unique game on the app gives regular Disney Channel viewers and fans along with other regular people the ability to create their very own Wand ID.