Edna Mode

Edna Mode is a character from Pixar's 2004 film The Incredibles.

The Incredibles
Edna is a half-Japanese, half-German, short fashion designer and auteur. She is known for calling everyone "Dahling" ("darling").

Edna has created custom-made original outfits for superheroes since the "glory days", saying that she designs for gods. It is apparent that she feels infinitely superior to all other designers in the world and shows much disregard towards runway boutiques and modern fashion models, claiming that she had gone to Milan to design clothing for the supermodels, and called them "spoiled, stupid little stick-figures with poofy lips who think only about themselves".

Edna is called out of a 15-year period of imposed retirement to repair damage to Bob's supersuit, and ends up producing a series of completely new, matching outfits for the entire Parr family. For safety reasons, she is very insistent on not including capes in the new design, mainly because any superhero who had a cape got killed or trapped. This proves to be a foreshadowing as to the final fate of the villian.

She is very talented and as demanding of others as she is of herself.

Background
Edna Mode's appearance and mannerisms are based on famous Hollywood cosume designer Edith Head. Brad Bird provides her voice. Bird had originally had Lily Tomlin in mind for the part. However Tomlin declined after she heard the idea Bird had, and recommended that he himself was ideal to voice the character.