Premier Cruise Lines

Premier Cruise Lines, a subsidiary of Premier Cruises, was a cruise line from 1983 to 2000 that was headquartered in Cape Canaveral, Florida. It was the official cruise line of Walt Disney World from 1985 to 1993 and used the trademark "The Big Red Boat" based on the color scheme of some of its ships. During this time, Premier providing seven-night land and sea vacations on the Big Red Boat and was licensed to provide Disney characters on its ships.

After Disney's partnership with Premier ended, Premier maintained its family-friendly image by affiliating itself with the Looney Tunes characters from Warner Bros. Meanwhile, Disney tried to affiliate with other cruise companies, such as the Royal Caribbean Cruise Line and the Carnival Cruise Line, but nothing came of these deals. Thereafter, Disney entered the cruise industry on their own, resulting in the Disney Cruise Line in 1998. Meanwhile, Cruise Holdings, Premier's owners, overextended by merging with other cruise companies. However, between that and the increased competition from the Disney Cruise Lines, it resulted Premier going bankrupt in 2000.