IMAX

IMAX is a motion picture film format and a set of cinema projection standards created by the Canadian company IMAX Corporation. IMAX has the capacity to record and display images of far greater size and resolution than conventional film systems. Since 2002, some feature films have been converted (or upgraded) into IMAX format for display in IMAX theatres and some have also been partially shot in IMAX. A comparison between 35 mm and 15/70 mm negative areasIMAX is the most widely used system for special-venue film presentations. As of March 2012, there are 643 IMAX theatres in 52 countries. ==Involment With Disney== Walt Disney Pictures became the first studio to release theatrical films in the IMAX process. Released on New Year's Day in 2000, Fantasia 2000 was the studio's first IMAX release and the first theatrical feature to to be presented in IMAX theaters. It was originally planned as a standard theatrical release, but in agreeing with the company to release the film, the IMAX sound system incorporated a multi-channel and multi-layer stereo system for the orchestrated soundtrack, similar to the Fantasound system Walt Disney used for the original film decades ago. The company agreed to Disney's terms and conditions to gain the exclusive first showings of the film. These included a limited engagement of 4 months (from January 1 to April 30) and 50% of the box office receipts. Not all IMAX cinemas were prepared to accept Disney's terms to present the film; however, following the IMAX release, a standard 35mm run followed in June at regular theatres.Although Fantasia 2000 had a luke-warm financial run, the critical praise for its use of the IMAX format convinced Disney to put more releases in the giant-screen format in the pipeline. In 2002, IMAX re-issues of Beauty and the Beast and The Lion King were released in selected theaters over the winter and Christmas seasons of that year. New digital masters were created from the original CAPS production files and select scenes of animation were cleaned up to make use of the high resolution IMAX film negatives. Treasure Planet was also released in select IMAX theaters and was the first theatrical film to be released in regular and IMAX theaters simultaneously. But all of these releases had underwhelming box office returns and Disney canceled later big-screen re-releases, including Aladdin.