Thread:DisneyCWS/@comment-27721133-20180328155807/@comment-32336836-20180410152715

It's not about box office success. It's about how well its merchandise will sell. This can be affected by many factors. I touched upon Moana merchandise in this blog (paragraph 5): http://disney.wikia.com/wiki/User_blog:DisneyCWS/Why_Frozen_Gets_Merchandised