Talk:Disney Princess/@comment-4075031-20130929200311/@comment-25056254-20130930195340

I think it has a little of what @Sings-With-Spirits said. When the franchise was formed between the late 90s and early 2000s, there were many characters in it. There were those that were actually princesses (Snow White, Cinderella, Aurora, Ariel, Jasmine) and other Disney characters (Alice, Tinker Bell, Belle, Esmeralda, Meg, Pocahontas, Mulan and Jane) who were not princesses, Disney considered them more initially. After a few years, Disney evaluated which of these characters sold well, and withdrew it did not sell well, getting Tinker Bell, Belle, Esmeralda, Pocahontas and Mulan. And after a few more years, they decided to organize the franchise, leaving Belle, Pocahontas and Mulan, and consequently removing Tink and Esmeralda, they felt it did not fit like princesses for the franchise.