Talk:Elena and the Secret of Avalor/@comment-28899444-20170201000946/@comment-61573-20170628163306

It is when an established show is used as a basis to launch a new series. In this case, Sofia the First is launching Elena of Avalor.

I think the reasoning is that if they get an established fanbase to watch the pilot episode, then they will also become a fanbase for the new show, which will result in having a ready made audience and possibly translate into higher viewer ratings/merchandise sales.