Ernesto de la Cruz

Ernesto de la Cruz is the main antagonist of the Disney•Pixar film, Coco. He was a famous singer and musician who dazzled audiences with his good looks and his charm and was a source of Mexican pride. After his untimely death, his soul resides in the Land of the Dead. Trapped in this extraordinary realm, Miguel embarks on a quest to find Ernesto, whom he believes is his long-lost great-great-grandfather. However, Miguel learns a very different story to his heritage than what he expected.

Background
"Ernesto de la Cruz, the greatest musician of all time...He started out a total nobody from Santa Cecilia, like me. But when he played music, he made people fall in love with him. He starred in movies. He had the coolest guitar. He could fly! And he wrote the best songs!...He lived the kind of life you dream about... Until 1942...When he was crushed by a giant bell."

- Miguel explaining de la Cruz's story

Born in 1896, Ernesto was an up-and-coming musician from the town of Santa Cecilia. He started his musical career as a guitarist with his childhood friend Héctor as his songwriter. As the two were on tour across Mexico however, Héctor felt remorse about leaving his wife and daughter behind and intended to quit his career to go back to them. Ernesto tried to convince him to change his mind, and when his attempts failed, Ernesto seemingly accepted Héctor's decision and shared a toast of tequila with him as he would move "heaven and earth" for his friend. Unbeknownst to Héctor, however, Ernesto had poisoned the drink - as the two walked down the street towards the train station, Héctor succumbed to the poison and died. Taking the opportunity, Ernesto took his songbook and guitar as his own. With Héctor's songs, Ernesto became a musical legend across the country and a star of renowned films. Winning crowds with his noble appearance, Ernesto was revered as a symbol of Mexico's passion and pride, all the while leaving no-one the wiser of the true circumstances of his fame.

In 1942, Ernesto performed the song "Remember Me" at a concert among millions of his fans. Just as he finished the song on a high note, the backstage hand was distracted and accidentally pulled the lever for the stage's bell; Ernesto, being right under the bell at the moment, was crushed by it and killed instantly. His body was laid to rest in a tomb back in Santa Cecilia, while his spirit was sent to the Land of the Dead. Ernesto's memory carried on in the public, thus he has retained his reputation in the Land of the Dead, regularly performing for the dead citizens (particularly, putting on a Sunrise Spectacular at the end of Dia de los Muertos) and living out his afterlife in his massive mansion, throwing parties, and with an arsenal of security guards at his disposal.

Official Description

 * Ernesto de la Cruz is Miguel's idol and the most famous musician in the history of Mexico. Revered by fans worldwide until his untimely death, the charming and charismatic musician is even more beloved in the Land of the Dead.

Development
In earlier drafts of the film, Ernesto de la Cruz was intended to be a full-fledged villain similarly to Hopper and Chick Hicks. He was originally born in 1885 and was originally crushed to death during his performance of "Remember Me" in 1953. After the original idea was screened, it was scrapped and Ernesto was redesigned to appear as a less villainous figure - he was given a grandfatherly appearance and charming personality to make his true nature more unsuspecting.

Personality
At first glance, Ernesto presents himself as a charming, suave, wise, and sensible individual who encouraged others to follow their dreams no matter what, making him seem like a positive role model to many individuals in the living world.

However, it is later revealed that Ernesto was actually selfish and desperate in life to the point of being a rank opportunist. His ambition drove him to murdering his best friend Héctor, who wanted to go home to his family, and subsequently steal his songbook and guitar to achieve fame and glory. He was even arrogant enough to hide this secret in one of his films, which led to his exposure and eventual downfall.

Leaving behind a profound legacy after his death, Ernesto was determined to maintain this and was willing to go to malicious lengths (his murders even more darker after he died) to keep his image alive. Even Miguel, a boy who greatly idolized him and was supposedly his own blood, was seen as a liability to the extent that he would resort to murdering the child to hide his secret, with no remorse whatsoever for his heinous acts; staring coldly after Miguel when he sent him falling to his death and nonchalantly passing off the grief the action had on the late Rivera family while giving the helpless Héctor (Miguel's true ancestor) a cruel apology.

While Miguel, Héctor, and Imelda had great passions for music and (despite their flaws from them) stronger values in family, de la Cruz had none of these qualities; only using music to gain popularity and willing to kill or use those he had close relationships with to get it. As such, he is a dark parallel to Héctor and of what Miguel might have become if he had followed Ernesto's path.

When his actions were revealed and his former fans turned on him, Ernesto could only be silently distraught to realize he had lost everything he worked for as he was condemned for his vile nature.

Ernesto was also, in contrast to his suave appearance and daring movie roles, a filthy coward. This was shown when Héctor, despite their differing skeletal structures and his declining condition, furiously attacked him after realizing Ernesto's hand in his death and later fleeing confrontation with an angered Rivera family, calling his security guards for these instances instead of defending himself. Also, when Pepita confronts him for the crimes he committed against the family, Ernesto was left pathetically screaming and begging the alebrije to release him unharmed.

Role in the film
Ernesto de la Cruz first appears at his mansion in the Land of the Dead. During the Day of the Dead, he is hosting a party exclusive to Mexico's high-class celebrities. Miguel tries to get his attention by singing an improvised song. Unfortunately, he loses his balance and falls into a pool before finishing it, prompting Ernesto to dive into it to rescue him. Upon reaching the surface, Ernesto discovers he is the human boy he had been hearing about. Miguel declares himself as de la Cruz's great-great-grandson. Despite being aware he had no known living relatives, Ernesto is overjoyed at this revelation, and tours Miguel around his residence, bragging about him to his friends.

After the party settles down, Miguel asks Ernesto how he felt about leaving his family behind; hesitating, Ernesto answers that he had to make the decision to pursue his own dreams of becoming a musician, and suggests Miguel do the same if he desires. Miguel explains that he needs Ernesto's blessing to return to the Land of the Living. Ernesto agrees, but before he can bless the marigold petal, a furious Héctor shows up. Héctor reveals he wrote the songs Ernesto was famous for and accuses Ernesto of leaving Héctor to be forgotten. Ernesto tries to be civil as Héctor tries to get the two to help him cross the bridge before he's forgotten. When he reminds Ernesto that the latter stated he would move "Heaven and Earth" for him, Miguel calls out the similarity of that statement with a quote uttered in one of Ernesto's films; where the film's villain said the same thing while poisoning Ernesto's character. Looking at the film, Héctor recalls his last living moments and realizes Ernesto caused his death by poisoning him and stealing his songs.

Enraged, Héctor attacks Ernesto for his betrayal, but he is thrown into a cenote pit by Ernesto's security guards. To test Miguel's loyalty, Ernesto asks Miguel if he believes what Héctor said. Miguel denies it, but the uncertainty in his voice alerts Ernesto that he does. He crumbles the marigold petal and has Miguel thrown in the cenote as he confiscates Héctor's photograph from the boy. Taken away by the re-summoned guards, Miguel protests they are family to which Ernesto coldly notes that Héctor was his best friend; his callous words allow Miguel to see Héctor was telling the truth and Ernesto reminds Miguel that he needed to do whatever it took to achieve glory, or, in his own words, "seize his moment", before leaving.

In the cenote, Miguel and Héctor discover their relation and are rescued by the deceased Riveras, Dante, and Pepita and reveal the truth of Héctor's departure. Together, they sneak backstage of the Sunrise Spectacular concert to get Héctor's photo back before Coco forgets him in the Land of the Living. When they conveniently run into Ernesto, he faintly recognizes Imelda who slaps him with her shoe, the first hit for murdering her love and a second one for trying the same with her descendant (the revelation of Héctor related to Miguel shocking him). Ernesto cowardly flees at the sight of the family and realization they are after the the photo he took and calls on his security to deal with them.

During the scuffle, Imelda is accidentally put on stage with the photo and sings a duet with Ernesto while simultaneously trying to keep Héctor's photograph from him. She stomps his foot at the end of the song, making off with the photo while he recoils and screams a mariachi cry in pain. Before Miguel can be sent back to the living, an infuriated Ernesto grabs him and pushes a protective Imelda to the ground. He drags Miguel toward a ledge while demanding the Riveras to stay back. Dante attempts to pull Miguel back, but fails.

Losing his strength, Héctor pleads for his grandson to be allowed to go home as he's a living child, but Ernesto refuses because Miguel is a threat to his legacy in the realm of the living. As Miguel's Tia Rosita and Victoria respectively, yet covertly turn the cameras on him and broadcast the events to the audience, Miguel angrily calls him a coward with Ernesto declaring he is the greatest musician of all time. Miguel rebukes this by stating Héctor is the real musician while Ernesto is just his murderer who took the credit by stealing his songs, shocking the audience with this revelation, one of them even questioning this.

Not caring and holding Miguel to his face, the twisted musician viciously defends his actions by ranting he'll do whatever it takes to seize his moment, repeating this statement before ultimately throwing Miguel from the building, much to the horror of the audience, who realizes what Miguel said was true, and the rest of the family, who fear his death. Satisfied and believing he's won, Ernesto casually passes the horrified Riveras and a weakened Héctor, smugly apologizing to his former friend.

Straightening up, Ernesto gleefully returns to the audience, only to be met with nothing but boos, jeers and scowls, with the crowd calling him a murderer and ordering him to get off the stage. Shrugging this off, Ernesto tries to start the orchestra, but they refuse to do anything other than glare at him with outrage and disgust with the stoic conductor responding to his attempts by snapping his baton in two without a word or second thought. Ernesto then tries to win the crowd over by singing "Remember Me", but the crowd just boos even more as they throw produce at him. Confused at this reception, Ernesto sees on the monitors that Pepita had just saved Miguel and pieces together that his corruption was also witnessed to all the Land of the Dead as well and can only be silently devastated that his legacy has died.

As he ponders on what to do, Ernesto looks behind him and as he watches nervously, Pepita comes forth from the curtains ready to punish the murderous musician for everything he put the family through when he murdered Héctor. As she menacingly approaches him, Ernesto can only meekly beg Pepita not to hurt him, but the alebrije responds with a roar and pushes him offstage before catching him by the pelvis area and carrying him out of the stadium.

Screaming and begging in frantic terror as the crowd watches with curious glee, Ernesto is then thrown toward a nearby bell tower where he smacks face-first into the iron bell with a resounding clang before falling underneath. While recovering, the bell falls and crushes a horrified Ernesto once again, who is barely able to crawl away, stopping him for good. This is all recorded by the camera staff to everyone in the area who cheer at his defeat (except for one individual returning from the consession stand and asking his wife what he missed).

Returning to the Land of the Living, Miguel tells his family what had actually happened to Héctor all those years ago and de la Cruz's vile actions. Using the letters Héctor sent to Mamá Coco when she was young, the living Riveras expose Ernesto's murderous crimes. By the next Dia de los Muertos, Héctor is now credited by Santa Cecilia as an authentic musician and songwriter while Ernesto's statue is publicly defaced, with an addition to his shrine, a sign that reads "FORGET YOU" on it and the mausoleum has fallen into permanent disrepair as well. With that, Ernesto de la Cruz is now known as nothing more than a fraud, thief, and murderer to both the lands of the living and dead.

Trivia

 * Ernesto is designed after famous Mexican actors and singers from the Golden Age of Mexican Cinema, in particular, Jorge Negrete.
 * At his party, Ernesto is seen interacting with Negrete and Pedro Infante (two of his inspirations).
 * The message of the sign (FORGET YOU) hung over Ernesto's bust at the film's ending was altered in two versions. Some have a translated version of the message while other international versions (especially in the English version with Spanish subtitles released in Mexico and some American cinemas) have simplified the message with a big X letter crossing out his derogatory name.
 * The name "de la Cruz" translates to "of the Cross." Ironically, the international versions of the film have translated the derogatory message of the sign hanging over Ernesto's bust as a big X letter.
 * With the exception of "Remember Me" (which was sung by his original voice actor), Ernesto's singing voice is provided by a different actor, Antonio Sol.
 * There are a few easy-to-miss signs that foreshadow Ernesto's true colors and hint that he's not the missing great-great-grandfather:
 * In the Rivera family portrait, although Imelda's husband wore an outfit similar to Ernesto's, the belt buckle had two guitars on it. Ernesto's belt buckle does not have this emblem, but rather the symbol of a bull's head. Also, if examined closely, the faceless man is noticeably less burly than Ernesto, hinting Ernesto is not the man in the photo.
 * Ernesto is genuinely shocked that he has a great-great-grandson. While this would show the distant relationship Ernesto had with his family, it actually implies he never married or had an illegitimate child or adopting a child. If the latter is true, it would shatter his reputation due to Mexicans having very strict thoughts about children born out of wedlock.
 * Ernesto had so many ofrendas while Imelda's husband never had an ofrenda since they have established that he never bothered to come back, already showing that Ernesto isn't the missing great-great-grandfather.
 * Héctor states that Ernesto wasn't very talented. This is proven when the latter states in the flashback he can't succeed without Héctor's songs and that he stole them.
 * The novelization gives a hint in one of the flashback chapters. Ernesto was the one who convinced Héctor to go on a series of tours throughout Mexico. Throughout their performances, Héctor notices the differences in his friend's performances, shifting between happy and halfhearted depending on the majority of the audience, and realizes Ernesto really cared only about the attention he was getting.
 * As he prepares to give the blessing, Ernesto blurted he hoped Miguel died very soon. While he catches himself, it foreshadows his amoral nature.
 * During the altercation between Ernesto, Héctor, and Miguel (moments before his true colors are shown), the room is in a dark and shadowy lighting with eerie music slowly coming in.
 * When Héctor appeared in Ernesto's palace, Ernesto, not aware of Héctor's identity, hide behind Miguel. It's a sign that Ernesto couldn't treat a child like how a parent should.
 * Despite getting crushed a second time, Ernesto is not permanently dead due to already being dead, as Lee Unkrich confirmed. Furthermore, although he was apparently forgotten for a year before the film's epilogue, Unkrich has also confirmed that Ernesto is still remembered for his movies and his story as the one who stole Héctor's guitar and his songs and murdered him, albeit permanently disgraced.
 * Thus, he is unique among Disney/Pixar villains in that he died before the events of the film rather than at the end or not at all, and is thus dead (though very much active) during his antagonistic role.
 * This also fits in with the general Disney tradition of giving villains a fitting fate; all that mattered to Ernesto was fame and the adoration that came with it. He is now stuck in a permanent existence, unable to cross over to the Land of the Living and denied the 'Final Death' as people insist on remembering his vile actions (as murders of famous people are remembered).
 * In fact, this was originally explored in the deleted scene "To the Bridge" where Ernesto was in hot pursuit of Miguel at the decaying Marigold Bridge where they would have a final showdown during sunrise once Dia de los Muertos ended after the countdown. Ernesto ended up getting evaporated with the marigold petals as he grabbed Miguel. This was scrapped as it proved be too much of a rehash to the climaxes of the Disney Renaissance films.
 * Taking into account the years in which they were born, Ernesto is four years older than Héctor. He was about 46 years old when he died, outliving Héctor by 21 years―the same span of time Héctor was alive.
 * Ernesto's downfall is shared with fellow Pixar villain Henry J. Waternoose from Monsters, Inc., as both had their true motives caught on camera and lost their respect from the public. However, Waternoose had more firm reasons for his actions and ultimately went mad in order to save his company, while Ernesto murdered Héctor for selfish reasons, such as fame.
 * He seemed to have familiarity with Imelda, possibly having come in contact with her before he and Héctor left Santa Cecilia.
 * In the deleted scene "Family Fix", Ernesto snatches Héctor's guitar from Miguel (then known as "Marco" during development) and breaks it (which ended up destroying his only hope of getting home) right in front of the audience and the Riveras at the main stage. At this point, he is reviled by the dead and is given a final slipper to the head by Imelda. It was scrapped because it went against how Ernesto's downfall was to be finalized.