Talk:Disney Princess/@comment-4075031-20140501145220/@comment-1416077-20140501225104

Simple supply and demand; they did not anticipate the demand for merchandise and thus produced enough... "enough" being determined by the performance of merchandise sales in the previous two films with the same demographic: Tangled and Brave.

So far, Frozen has outperformed both films put together. Supply/demand; as soon as there is a hint of a shortage, panic buying precipitates high sales, causing actual shortages all along the line and prompting high production for now instead of for the holiday season. This shortage will likely end with a glut; by the time holiday merchandise arrives, regular Frozen merchandise will be in bargain bins.