Marvel Studios

Marvel Studios, LLC (originally known as Marvel Films), is an American television and motion picture studio based in Manhattan Beach, California. Marvel Studios is a subsidiary of Marvel Entertainment, a wholly owned subsidiary of The Walt Disney Company conglomerate.

Since 2008, the studio has released ten independently produced films with shared timeline, cast and characters, making up the Marvel Cinematic Universe.

2000s
In 2009, Marvel attempted to hire a team of writers to help come up with creative ways to launch its lesser-known properties, such as Black Panther, Cable, Iron Fist, Nighthawk, and Vision.

On 31 December 2009, The Walt Disney Company purchased Marvel Entertainment for $4 billion, Both Marvel and Disney have stated that the merger would not affect any preexisting deals with other film studios for the time being, although Disney said they will consider distributing future Marvel projects with their own studios once the current deals expire.

2010s
On 18 October 2010, Disney bought the distribution rights for The Avengers and Iron Man 3 from Paramount Pictures. However, as part of the deal, Paramount's logo will still be used in the promotion marketing and trailers for both films.

In June 2010, Marvel Studios set up a television division, headed up by Jeph Loeb as Executive Vice President, under which Marvel Animation will be operated.

On August 22, 2011 at Disney's behest, the Studio fired most of its marketing department: Dana Precious, EVP of Worldwide Marketing; Jeffrey Stewart, VP of Worldwide Marketing and Jodi Miller, Manager of Worldwide Marketing. Disney will now market Marvel's films.

Marvel also began to reclaim the rights to characters that had been licensed out to other studios since the late 1990s, starting with Blade from New Line Cinema. In August 2012, it was reported that 20th Century Fox was willing to allow the film rights to the superhero Daredevil and his related characters revert to Marvel and Disney, a contracted stipulation that required Fox to begin production on a new Daredevil film by late 2012. Fox had approached Marvel about extending the deadline and becoming a co-financier for the film, but was rebuffed. On October 10, 2012, the Daredevil film rights reverted to Marvel Studios, which was confirmed by studio president Kevin Feige on April 23, 2013. On May 2, 2013, Feige confirmed in an interview that the Ghost Rider and Punisher rights had reverted to Marvel from Sony and Lions Gate respectively, as well as reaffirming the acquisition of the Blade rights. It was later revealed in May 2013 that Marvel has also reacquired the Power Man rights from Columbia Pictures. In an interview with Collider in early May 2013, Kevin Feige stated he believed the Elektra rights were back at Marvel through the Daredevil deal. The only rights that are still left at other studios are the X-Men and Fantastic Four franchise of characters at 20th Century Fox and the Spider-Man franchise of characters at Sony/Columbia Pictures.

Upon the release of The Amazing Spider-Man, Disney and Sony negotiated a two-way agreement. Disney would receive full merchandising ancillary rights to future Spider-Man films in exchange for Sony purchasing out Marvel's film participation rights.

By April 2013, Marvel Studios will move its production facilities from Manhattan Beach to Glendale, California, a location already populated by other Disney divisions.

On July 2, 2013, Disney purchased the distribution rights to Iron Man, Iron Man 2, Thor and Captain America: The First Avenger from Paramount.

Updated Logo
Kevin Feige stated that since Marvel was now their own entity within the Walt Disney Company, it "felt like the time to update it and have something that is more substantial as a standalone logo in front of our features" instead of having it be accompanied by Marvel's studio or distribution partners' logos. Feige added that "“We didn’t want to re-invent the wheel [with the new logo], but we wanted it to feel bigger, to feel more substantial, which is why it starts with the flip, but suddenly it’s more dimensional as we go through the lettering and it reveals itself with the metallic sheen before settling into the white-on-red, well known Marvel logo, with the added flourish of the arrival and the announcement of the Studios at the bottom of the word Marvel.

The new logo will be seen on all subsequent feature film releases, as well as the television series, Agents of S.H.I.E.L.D. With the addition of the new logo, Marvel Studios also added a fanfare to accompany the logo, composed by Brian Tyler, who wrote the scores to Iron Man 3 and Thor: The Dark World.

Films
See also: Marvel Cinematic Universe