Talk:Disney Princess/@comment-4889892-20120308023155/@comment-4709692-20120310205847

Marketing. Disney is a business. When Mulan was released she was extremely popular with young girls, the same girls who liked the Disney Princesses. (Which is one of the reasons she was added to the line up in the first place) However the young girls only wanted to buy the costumes/dolls/ etc. that were girlyer and pinker. So to cater to them and make money they make her merchandise proper, girly and "princess-like"