The Director

The Director is a villain in Bolt.

Role in film
He's the director of the Bolt TV show, and is determined to prevent Bolt from finding out that he's not really a superdog at all costs. After the fire, he attempts to turn Penny's injuries into a "big deal", talking about cover stories and other ways to make money off the fire. He is subsequently thrown out of the ambulance by Penny's mother, who quits. He hires a new child actor to replace Penny, and adopts an alien abduction storyline (one that even Rhino finds unrealistic, and Bolt finds "ridonculous").