Talk:Disney Princess/@comment-2072003-20160805013930/@comment-28268723-20160829114851

Disney doesn't win in this scenario, because they lose money. Why? Because from what I understand from your scenario, Disney should revive franchises like Sleeping Beauty, Mulan etc. and treat all of them equally. But it's not possible to treat Brave franchise as equal with Cinderella franchise, because it's simply not as much popular. Why would they produce 50 Pocahontas dolls and 50 Snow White dolls, if they know all Snow White dolls will sell but not all Pocahontas' will? They will lose money on Pocahontas than. The whole reason of Disney Princess franchise is, because these princesses won't sell as good separately as together. But than, popular princesses like Anna and Elsa can't join, because they are popular enough they can make money on their own. Why would Disney add them to the franchise and sell products of them together with other princesses? They would earn less money, because people would only buy Disney Princess products, where now they buy both Disney Princess and Disney Frozen products. It's sad, but Disney is a company that earn money from their merchandise, of course they will go with what is popular, not with what is fair.