Shuriki

Shuriki is an evil power-hungry sorceress who will be the main antagonist in Elena and the Secret of Avalor.

Sofia the First
Forty-one years before the special, Elena and the Secret of Avalor, this power-hungry sorceress attacked the Kingdom of Avalor and killed the King and Queen. Avalor's Royal Sorcerer, Alakazar, cast a spell to protect the remaining members of the Royal Family of Avalor by placing them inside an Enchanted Painting. To buy Alakazar time, Crown Princess Elena of Avalor faced Shuriki on her own. Shuriki tried to strike Elena down but the Amulet of Avalor saved her life at the cost of her freedom by pulling her into it. Alakazar found the Amulet and sprited it way and Avalor fell to Shuriki.

Elena of Avalor
Shuriki will appear in the prologue of "First Day of Rule". She and rule will be referenced by many of the characters in the series.