Talk:Disney Villains/@comment-28111427-20170108001143/@comment-1416077-20170108010931

Because they are not on the same level: the Princess franchise is pretty exclusive, with some strict requirements, which leaves some human princesses out of the franchise.

Did you know that Anna and Elsa are NOT in the Princess franchise?

On the other hand, the Villains franchise is much broader, with looser requirements for a different target audience.

In other words: Marketing speaks loudly.