The Walt Disney Company India

 Walt Disney International (India) or Buena Vista International in India is the Indian subsidiary of The Walt Disney Company of USA and is a premier Entertainment company in India.

History
The company entered the Indian market in 2002 in a failed joint venture with the Modis. Disney initially was telecasted in India as a one hour show on Zee TV as Disney Hour and later on Sony. It also was telecasted in the morning as Good Morning Disney. for which Sony and Star Plus led the competition to host it in India. Disney finally re-entered India in July 2004 with its back to the wall. It was battling a total lack of interest in Disney in a market with a very strong incumbent. Media networks (or television) is Disney’s biggest business globally, bringing in over 40 per cent of its revenues. In India too, the Rs 12,000-odd crore (ad and subscription) TV business, of which kids’ share is roughly 20 per cent, also happens to be the most organised part of the market for reaching kids. So, TV had the task of driving and creating the demand for characters that, events, Internet and licensed merchandising would capitalise on.

Like other television channels, Disney didn't succeed in India initially.

Manmohan Shetty announced plans for a Disneyland like amusement par in India. Sources indicate the overall cost to be Rs 1500 crore. On 2 August 2012, the Company said that it would restructure its digital assets under a new division, DisneyUTV Digital, with Vishal Gondal as its Managing Director, to drive better growth in games, video and audio services for mobile, online and interactive TV.

About
The Walt Disney Company (India) Pvt. Ltd. develops and produces motion picture and videos for children. The company is based in Mumbai, India. The Walt Disney India operates as a subsidiary of Walt Disney Co.

Tie Up with YRF
Disney India tied up with Yash Raj Films to produce Roadside Romeo.

UTV Tie up
The Walt Disney Company (India) Pvt. Ltd. and UTV Motion pictures has announced that beginning 1 January 2009, UTV will be handling sales and distribution of all of Motion pictures Hollywood releases in India. Disney will continue to handle its own marketing.

Comic Books
Disney Publishing Worldwide (India), a division of Walt Disney Company (India), has announced a licensing agreement with local publisher Junior Diamond to publish Disney comic books, both in English and Hindi. Featuring Disney’s characters, Mickey Mouse and Donald Duck, the 32-page comic book will be priced at Rs 25. Roshini Bakshi, regional director, Disney Consumer Products said, “Every month, we will print 50,000 copies for each character and launch 2 titles under Mickey and Donald respectively per month.

Branches
Disney, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments:

Media Networks - Walt Disney Television International (India), Disney-ABC International Television (Asia Pacific), ESPN
 * Disney Interactive Media Group (formerly Walt Disney Internet Group)
 * Disney Online and Disney Interactive Studios
 * Studio Entertainment
 * Walt Disney Studios Motion Picture International, Walt Disney Studios Home Entertainment, Disney Music Group, Disney Theatrical Group
 * Disney Consumer Products
 * Consumer Products, Publishing
 * Parks and Resorts

Approach
The channel has adopted a 360 degree blanket approach for marketing and promoting its new property amongst its target groups.

Movies
Disney Channel India is also running locally-acquired content such as Shararat and Son Pari and now, it is also experimenting with Bollywood content to draw in more eyeballs.

Divisions

 * Playhouse Disney India
 * Disney Channel India
 * Hungama TV
 * Disney XD (India)
 * UTV Software Communications