Disney Wiki
Advertisement
Disney Wiki

"Принц Али" песня из мультфильма Аладдин, написанная Алан Менкен (музыка) и Говард Эшман (текст) в исполнении Робина Уильямса, Джинни.

Сюжет[]

Джинн исполняет песню, когда он представляет город Аграба королевскому альтер-эго Аладдин, принцу Али Абабве. Во время песни Genie имитирует парад Благодарения комментатора.

Позже будет реприза, в которой Джафар (Джонатан Фримен) разоблачает и изгоняет Аладдина в момент его триумфа.

текст песни[]

Chorus: Make way for Prince Ali!
Say hey! It's Prince Ali!

Genie: Hey! Clear the way in the old Bazaar
Hey you! Let us through! It's a bright new star!
Oh come! Be the first on your block to meet his eye!
Make way! Here he comes!
Ring bells! Bang the drums!
Are you gonna love this guy?!

Prince Ali! Fabulous he!
Ali Ababwa
Genuflect, show some respect
Down on one knee!
Now, try your best to stay calm
Brush up your Sunday salaam
Then come and meet his spectacular coterie

Prince Ali! Mighty is he!
Ali Ababwa
Strong as ten regular men,
definitely!
He faced the galloping hordes
A hundred bad guys with swords
Who sent those goons to their lords?
Why, Prince Ali!

Men: He's got seventy-five golden camels (Genie: Don't they look lovely, June?)
Women: Purple peacocks, he's got fifty-three (Genie: Fabulous, Harry. I love the feathers.)
Genie: When it comes to exotic-type mammals
Has he got a zoo?
I'm telling you,
Chorus: It's a world-class menagerie


Genie: Prince Ali! Handsome is he,
Ali Ababwa
That physique! How can I speak?
Weak at the knee!
Well, get on out in that square
Adjust your veil and prepare
To gawk and grovel and stare at Prince Ali!


Harem Girls: There's no question this Ali's alluring
Never ordinary, never boring
Everything about that man
Just plain impresses
He's a winner, he's a whiz, a wonder
He's about to pull my heart asunder
And I absolutely love the way he dresses!




Chorus: He's got ninety-five white Persian monkeys
Guards: He's got the monkeys,
let's see the monkeys
Chorus: And to view them he charges no fee
Women: He's generous, so generous
Chorus: He's got slaves, he's got servants and flunkies
Proud to work for him
Bow to his whim,
love serving him
They're just lousy with loyalty to Ali!
Prince Ali!

All: Prince Ali! Amorous he!
Ali Ababwa
Genie: Heard your princess was a sight lovely to see
And that, good people, is why,
he got dolled up and dropped by

Chorus: With sixty elephants, llamas galore
With his bears and lions
A brass band and more
With his forty fakirs,
his cooks and bakers
His birds that warble on key
Make way
For Prince Ali!


(Spoken only in the film version)
Jafar: Oh, princess, there's someone I'm dying to introduce you to.

Aladdin: Jafar! Get your hands off her!

Jafar: Prince Ali
Yes, it is he
But not as you know him!
Read my lips
And come to grips
With the reality
Yes, meet a blast from your past,
Whose lies were too good to last!
Say hello to your precious Prince Ali!

(Spoken only in the film version)
Iago: Or should we say "Aladdin"?

Jasmine: Ali?

Aladdin: Jasmine...

Jasmine: What?

Aladdin: I-I tried to tell you. I'm just a...

Jafar: So Ali
Turns out to be
Merely Aladdin!
Just a con
Need I go on?
Take it from me
His personality flaws,
Give me adequate cause,

To send him packing on a one-way trip
So his prospects take a terminal dip!
His assets frozen!
The venue chosen!
It's the ends of the earth! Whoopee!
So long!

(Spoken only in the film version)
Iago: Good bye, see ya!

Jafar: Ex-Prince, Ali!
(Cackles wickedly)

Jafar: Prince Ali
Yes, it is he
But not as you know him!
Read my lips
And come to grips
With the reality
Yes, meet a blast from your past,
Whose lies were too good to last!
Say hello to your precious Prince Ali!

(Instrumental Solo)

So Ali
Turns out to be
Merely Aladdin!
Just a con
Need I go on?
Take it from me
His personality flaws,
Give me adequate cause,
To send him packing on a one-way trip
So his prospects take a terminal dip!
And all that remains
Is tied up and chained
For the rest of eternity!
So long!
Ex-Prince, Ali!

Kassim: Hail, your attention I crave
Oh ye people of Agrabah
This is your lucky day

Hail, high and low, great and small
Lucky people of Agrabah,
Someone's coming to call
(Take it away Babkak)

Babkak: Someone who tamed the cyclops
Then fought forty thieves single handed
He's richer than Krisos
Omar: He goes where he pleases
Kassim: And this time he's chosen your land

Oh, oh-woah
Your land
Uh come on!
(Nobody's coming)

Babkak, Omar & Kassim: So here he is now with his band!

Dancers: Make way for Prince Ali
Say hey, hey, hey!
It's Prince Ali
Say hey!

Genie: Hey! Clear the way in the old Bazaar
Hey you, let us through!
It's a bright new star, oh
Come be first on your block
To meet his eye!

Make way,
Here he comes!
Ring bells! Bang the drums!
Are you gonna love this guy!
Make way! (Make way)
Make way! (Make way)
Make way!

Prince Ali! Fabulous he!
Ali Ababwa
Genuflect, show some respect
Down on one knee!
Now, try your best to stay calm
Brush up your Sunday salaam
Then come and meet his spectacular coterie

Prince Ali!
Mighty is he!
Ali Ababwa
Strong as ten regular men, definitely!
(That's right boys)
He once slew seventy Turks,
Mustaches, Sabres, real jerks!
Who gave those bad guys the works?
Why, Prince Ali!
(Yes he did!)
Prince, prince Ali
Prince Ali
Prince, prince Ali
Prince Ali!

Female Singer: He's got seventy-five golden camels (Sing it mama!)
Purple peacocks, he's got fifty-three

Genie: When it comes to exotic-type mammals
Has he got a zoo? I'm telling you
It's a world-class menagerie

(long verse cut in recent performances)
Wow!
Prince Ali, wonderful he,
Ali Ababwa
He's essayed quite a parade
For you to see (he's essayed a parade)
So get on out in that street
Got someone I wantcha to meet
Come one start kissing the feet
Of Prince Ali!

Say hey, hey!
Hey, hey!
Hey to prince Ali!
(One more time!)
Say hey, hey!
Hey, hey!
Hey to prince Ali!

Ba-badabada
(Sounding good fellas)
Ba-badabada
(Hit me one more time)
Ba-badabada
[Over the top] There's no question this Ali's impressive
Ba-badabada
Though, his entourage might be excessive
Ba-badabada
All those elephants at once can quite unnerve one
Ba-badabada
Still, the man gives a parade new meaning
And the sight of all those peacocks preening
He's a prince without a peer
And we deserve one!

(rest of verse uncut throughout recent performances)


There's no question this Ali's alluring
Never ordinary! Never boring!
Everything about the man
Just plain impresses
He's a winner, he's a wiz, a wonder!
He's about to put my heart asunder,
And I absolutely love
The way he dresses


Prince Ali, handsome is he,
Ali Ababawa
That physique, how can I speak
I'm weak at the knee
Well, get on out in that square
Adjust your veil and prepare
To gawk and grovel and stare
At Prince Ali!



He's got ninety-five white Persian monkeys
(He's got the monkeys, let's see the monkeys)
And to view them he charges no fee
(He's generous, so generous)
He's got slaves, he's got servants and flunkies
(Proud to work for him)
They bow to his whim (love serving him)
They're just lousy with loyalty to Ali!
Prince Ali!

Prince Ali!
Amorous he!
Ali Ababwa
Heard your princess was a sight (ah-ah-ah-ah-ah-ah-ah)
Lovely to see
And that, good people, is why
He got dolled up and dropped by

Chorus: With sixty elephants, llamas galore
With his bears and lions
A brass band and more
With his forty fakirs, his cooks, his bakers
His birds that warble on key
Make way for Prince...
Prince Ali!

Say hey to Prince Ali! (Prince Ali)
Say hey, hey, hey to Prince Ali!
Badabadaba bow!
Badabadaba ba ba ba badow!

Sultan:
Hail! Your attention I pray
Oh, ye people of Agrabah!
This is our lucky day!

(spoken)
My noble subjects, Princess Jasmine has chosen Prince Ali to be her husband and our next Sultan!

Go, cry from the highest mountain tops
Rejoice, raise your voice
Pull out all the stops!
At last, we've a prince who should be glorified!
Ring bells, throw rice
Bang drums, bang them twice!
Ali's gonna wed his bride...!

Ensemble:
Prince Ali, yes it is he
Ali Ababwa
Favorite son, second to none
Obviously

Sultan:
Who made Her Majesty swoon
Who had her changing her tune
And not a moment too soon

Ensemble:
He's Prince Ali!

Chorus: Make way for Prince Ali!
Say hey! It's Prince Ali!

Genie: Hey! Clear the way in the old bazaar
Hey you! Let us through! It's a brand new star!
Oh come, be the first on your block to meet his eye!
Make way! Here he comes!
Ring bells! Bang the drums!
You're gonna love this guy!

Prince Ali! Fabulous he!
Ali Ababwa
Show some respect, boy, genuflect, down on one knee!
Now, try your best to stay calm
Brush up your Friday salaam
Then come and meet his spectacular coterie

Prince Ali! Mighty is he!
Ali Ababwa
Strong as ten regular men, definitely!
He's faced the galloping hordes
A hundred bad guys with swords
Who sent those goons to their lords?
Why, Prince Ali!

Fellas, he's got...

Men: He's got seventy-five golden camels

Genie: Woo, uh-huh! Now the ladies, what he got?

Women: Purple peacocks, he's got fifty-three

Genie: Uh-huh, uh-huh, uh-huh!
When it comes to exotic-type mammals
Everybody help me out!

Chorus: He's got a zoo
I'm telling you, it's a world-class menagerie


Genie: Prince Ali! Handsome is he,
Ali Ababwa
That physique! How can I speak?
Weak at the knee, you yummy boy!
So, get on out in that square
Adjust your veil and prepare
To gawk and grovel and stare at Prince Ali, oops


Harem Girls: There's no question this Ali's alluring
Never ordinary, never boring
Everything about that man
Just plain impresses
He's a winner, he's a whiz, a wonder
He's about to pull my heart asunder
And I absolutely love the way he dresses!



Chorus: He's got ninety-five white Persian monkeys

Genie: He got the monkeys, a bunch of monkeys

Chorus: And to view them he charges no fee

Women: He's generous, so generous

Chorus: He's got ten-thousand servants and flunkies
Proud to work for him!
They bow to his whim love serving him
They're just lousy with loyalty to Ali! Prince Ali!
Prince A-

Genie: We're waiting for you! We're not going 'til you go! You can do it! There it is!

Everyone:
Prince Ali!
Amorous he! Ali Ababwa

Genie: Heard your princess was hot! Where is she?
And that, good people, is why he got all cute and dropped by

Chorus: With sixty elephants, llamas galore (Genie: For real!?)
With his bears and lions, a brass band and more (Genie: What?)
With his forty fakirs, his cooks, his bakers
His birds that warble on key
Genie and Chorus: Make way for Prince Ali!

Make way for Prince Ali!
Say hey! It's Prince Ali!

Prince Ali! Handsome is he,
Ali Ababwa
That physique! How can I speak?
Weak at the knee!
Well, get on out in that square
Adjust your veil and prepare
To gawk and grovel and stare at Prince Ali!

He's got ninety-five white Persian monkeys
(He's got the monkeys,
let's see the monkeys)
And to view them he charges no fee
(He's generous, so generous)
He's got slaves, he's got servants and flunkies
Proud to work for him
They bow to his whim,
love serving him
They're just lousy with loyalty to Ali!
Prince Ali!

(instrumental)

Prince Ali! Amorous he!
Ali Ababwa
Heard your princess was a sight lovely to see
And that, good people, is why,
he got dolled up and dropped by

With sixty elephants, llamas galore
With his bears and lions
A brass band and more
With his forty fakirs,
his cooks and bakers
His birds that warble on key
Make way
For Prince Ali!

 Make way for Prince Ali!
Say hey! It's Prince Ali!

Hey! Clear the way in the old Bazaar
Hey you! Let us through! It's a bright new star!
Oh come! Be the first on your block to meet his eye!
Make way! Here he comes!
Ring bells! Bang the drums!
Are you gonna love this guy?!

Prince Ali! Mighty is he!
Ali Ababwa
Strong as ten regular men,
definitely!
He faced the galloping hordes
A hundred bad guys with swords
Who sent those goons to their lords?
Why, Prince Ali!

He's got seventy-five golden camels (Genie: Watch where you step!)
Purple peacocks, he's got fifty-three (Genie: Who couldn't be proud of it?
When it comes to exotic-type mammals (Genie: Why mammals?)
Has he got a zoo?
I'm telling you,
It's a world-class menagerie
Prince Ali!

Prince Ali! Amorous he!
Ali Ababwa
Heard your princess was a sight lovely to see
And that, good people, is why,
he got dolled up and dropped by

With sixty elephants, llamas galore
With his bears and lions
A brass band and more
With his forty fakirs,
his cooks, his bakers
His birds that warble on key
Make way
For Prince Ali!

|-|Русская версия= <poem> Хор: (Вот он,сам принц Али) (Поклон!Тут принц Али) Джинни:Эй, расступись, отойди живей. Эй Вы, эта шишка других важней. Давай на глаза попадись ему скорей! Не стой же, баран, Стучи в барабан. Удача у твоих дверей. Принц Али, ну а точней Али Абабуа. Ну ка все в полной красе падайте ниц. Он так понравится вам, скажите дяде - салам. Вершит судьбу трепетание его ресниц Принц Али, ну а точнее Али Абабуа Раньше жил и не тужил где-то в дали В пути он конников смел, Злодеев всех поборол. -Кто это все совершил? -Наш принц Али! Мужчины:У него очень много верблюдов, (Хороши,правда Джон?) Женщины:И диковинок всяких других. (Шикарно - обожаю перья) Ну а как вам такое вот чудо: Что хочет творит. -А кто говорит? Не сочтешь ты чудес таких! Принц Али, ну а точнее Али Абабуа (Это милый богат и знатен, он доступен, добр и понятен) Что застать, как бы сказать? (Не видали раньше мы такого парня) Слезы пошли.. (Он картиночка, он просто душка) Не стой дрожа на ветру, (Все взлетает, помоги подружка) Поправь скорее чалму, Тебя уже заждался -наш принц Али! (Я уверена, что нет его шикарней!) Белоснежных привез обезьянок! (Тут обезьянки! Где обезьянки?) Если хочешь бесплатно смотри. (Вот Акрапа, он добр так) У него есть рабы и лакеи - (Служат все ему) Все рады служить, Конечно же, он мечта, Господин такой, принц Али, принц Али.. Принц Али, ну а точнее Али Абаба О красе вашей Жасмин слышал в дали И он привел караван, Верблюдов и обезьян. Медведи, волки, Огромных слонов, Разноцветных птиц, Музыкантов он привел, Поваров, кухарок привел в подарок И все с восторгом пришли. Он тут, наш принц Али! |-|Реприза= <poem> Джафар:Принц Али - Да это он, Но он изменился. Мой урок, Маленький шок, Теперь всё не так! В капкан попал и пропал, Уж слишком много он врал, Смешен , сокрушен твой принц Али. Наш Али, как мне не жаль, Стал Аладдином. Тот кто врёт, Просто урод, Так не пойдёт! Какой ужасный позор! Он мошенник и вор! Его карьеру я сломал легко И пошлю теперь его далеко. Пока врунишка, дрянной мальчишка, До свидания! Улетай! Прощай, наш принц Али!!! Ха-ха-ха-ха-ха!!!!

Видео[]

Разное[]

  • Задуманное вступление песни и два дополнительных куплета посередине были вырезаны в киноверсии фильма.
  • Это была одна из последних песен, написанных покойным Говард Эшман.
  • Эта песня была включена в ленты "Disney Sing Along Songs: Circle of Life" и Disney Sing Along Songs: сборник избранных за все время: The Modern Classics. Он также был включен в видеоигру " [Just Dance 2014]".
  • В постановке мюзикла в Торонто песня в значительной степени следовала той же аранжировке, что и фильм. Когда он играл в Сиэтле, он был изменен на аранжировку big band, что и слышно в текущей версии.


п - р - о
link={{{franchise}}}
Медиа
Полнометражные фильмы: АладдинВозвращение ДжафараАладдин и король разбойниковВолшебные истории принцесс Disney: Следуй за мечтойАладдин (2019)

Телевидение: Аладдин (мультсериал)Геркулес и Арабская ночьВеликие умы мыслят для себяЖивая Поэзия
Видеоигры: ВидеоиграDisney's Aladdin in Nasira's RevengeDisney's MathQuest With AladdinDisney INFINITYDisney INFINITY: 2.0Kingdom HeartsKingdom Hearts: Chain of MemoriesKingdom Hearts IIKingdom Hearts 358/2 DaysKingdom Hearts codedKingdom Hearts χKingdom Hearts Unchained χ/Union χDisney: Волшебный городDisney Смайлики: БлицDisney Heroes: Battle Mode
Музыка: Аладдин (саундтрек, 1992)Аладдин (саундтрек, 2019)

Парки Disney
Arabian Coast • Caravan Carousel • Disney Animation Building • Garden of the Twelve Friends • It's a Small World • Karibuni Marketplace • Le Passage Enchanté d'Aladdin • Mickey's PhilharMagic • Princesses Castle • Sorcerers of the Magic Kingdom • Stitch and Friends Summer Surprise • Storybook Land Canal Boats • The Enchanted Tiki Room • The Magic Carpets of Aladdin • Voyage to the Crystal Grotto

Развлечения: Aladdin: A Musical Spectacular • Cinderella's Surprise Celebration • Cinderellabration: Lights of Romance • Disney's Believe • Disney's Dreams: An Enchanted Classic • Disney's Summer Oasis Splash • Feel the Magic • Golden Fairytale Fanfare • Mickey's Magical Celebration • Mickey and the Magician • Mickey and the Wondrous Book • Once Upon a Mouse • Disney Music Program (Hong Kong Disneyland) • The Magic Lamp Theater • Villains Tonight!
Рестораны: Aladdin's Oasis
Магазины: Adventureland Bazaar
Парады: Aladdin's Royal Caravan • Celebrate A Dream Come True Parade • Disney's Magical Moments Parade • Disney Carnivale Parade • Disney Stars on Parade • Dreaming Up! • Happiness is Here Parade • Disney Stars and Motorcars Parade • Move It! Shake It! Dance and Play It! Street Party • Mickey's Soundsational Parade • Mickey's Storybook Express • Stitch's Summer Dance Bash • The Wonderful World of Disney Parade • Main Street Electrical Parade
Фейерверк-шоу: Believe... There's Magic in the Stars • Disney Dreams! • Disney in the Stars • Fantasy in the Sky • Happily Ever After • Ignite the Dream: A Nighttime Spectacular of Magic and Light • We Love Mickey! • Once Upon a Time • Remember... Dreams Come True • Wishes • Wonderful World of Animation • World of Color
Хэллоуин: Disney's Maleficious Halloween Party • Happy Hallowishes • Hocus Pocus Villain Spelltacular • It's Good To Be Bad With The Disney Villains • Scream and Shout Halloween Parade • Re-Villains! Halloween Parade • The Disney Villains Halloween Showtime • The Villains World • Villains Mix and Mingle • Villains Night Out!

Персонажи
Аладдин (1992): АладдинДжинниЖасминДжафарАбуВолшебный КовёрЯгоСултанРаджаГазимПринц АхмедРасулКоролевская стражаТорговецДевушки из гаремаФарукГолодные детиСултанша

Сиквелы: Абис МальПриспешники Абис МаляКассимСалукОракул
Мультсериал: SadiraMercQueen HippsodethScaraKing PectorThe MukhtarKing MamoodEdenSultan Pasta Al-DenteDhandiHamedPharabuPrince UncouthmaGeneral GoudaBrawnhildaBudRuntaThundraQueen KimblaSydneyBrisbaneKoala KidMachanaFasirRiders of RamondSamir the "Destroyer"SquirtCaptain Al BahtrossPrince WazooAjed Al-GebraicAmalAbnor MalМеханикусScooterZarasto the MarauderMaraudersZorastoМозенратXerxesKhartoumSiroccoShamanМиражHaroud Hazi BinФашумSaleenArmandAyam AghoulЗлой АладдинCaliph KapokSootinaiDaru TavelevilMalchoDominus TuskAl Muddy SultanAl MuddyAzizМиносФатимаNefir HasenufNefir's ImpsArbutusMagmaAmuk MoonrahХаосEvil GenieScourge of the DesertAmin DamoolaFrigeedAnubisSahkata, Razili, and FaridaSand MonsterSand SharkMothiasDing and OopoQueen DelucaKing ZahbarQueen Deluca's BrothersThe Great RiftMamluksKileemThe EtherealZin and ZangKutatoUnkbuutDestane
Волшебные истории принцесс Disney: АнисаХакимСахараШарма
Видеоигры: НазираBizarrahVery Ankh-Amman
Фильм 2019: ДалияПринц Андрес
Удаленные персонажи: Aladdin's MotherGenie of the Ring

Серии
Первый сезон: «Гроза жуков» • «День грязи» • «Птицы небесные» • «Грозное пророчество» • «Мартышкин труд» • «Мой прекрасный Аладдин» • «Как воров лечат» • «Танцор-сокрушитель» • «Рыбалка в пустыне»

Второй сезон: «Пернатые друзья» • «Король разбушевался» • «Коронованная крыса» • «В погоне за дымом» • «Сад зла» • «Очарованный джинн» • «В паутине страха» • «Грабёж средь синя моря» • «Песок атакует» • «День большого чиха» • «Всеобщий любимец» • «Роза забвения» • «Плата за страх» • «Подмена» • «День основателя» • «Безумие в лунную ночь» • «Гадкая парочка» • «Местами осадки» • «Дон Кихот» • «Аромат любви» • «День, когда замерла птица» • «Ледниковый период» • «Крайности сходятся» • «Сказка стала былью» • «Элементарно, Жасмин» • «Кому акула по зубам» • «Ловок и горяч» • «Игра» • «Бедный Яго» • «Цена пряностей» • «Животный мир» • «Пернатый благодетель» • «Пески судьбы» • «Пернатый витязь» • «Крепость» • «Снежный человек» • «Тайна кинжальной скалы» • «У страха глаза велики» • «В ведьмином кругу друзей» • «Семь ликов джина» • «Ветрошакалы Мозенрата» • «Заводной герой» • «Поход за ценной добычей» • «Сила любви» • «Море скорби» • «Тень сомнения» • «Запах беды» • «Цена победы» • «Ночь грязи» • «Зелье для Абис Мала» • «Султан не промах» • «Не терять головы» • «Мелкие превратности судьбы» • «Наступление Хаоса» • «Охота на джина» • «Бронирован и опасен» • «Бой с тенью» • «В глазах смотрящего» • «Нам акула-каракула по зубам» • «Чёрный песок» • «Пленники небес» • «Сулейман на вес золота» • «Затерянный город солнца» • «Загробный мир» • «Кто прошлое помянет» • «Любовь амазонки» • «Судьба в огне» • «Возвращение Малчо»
Третий сезон: «Объект охоты» • «Возвращение всадников» • «Книга Хартума» • «Пока город спит» • «Враг в зеркале» • «Эфирное создание» • «Похититель теней» • «Великий раздор»

Локации
АграбаПещера чудесДворец СултанаИсчезающий островОдиферГалафемМорбия
Предметы
Золотой скарабей • Жезл Джафара • Лампа Джинни • Лампа Джафара • Бутылка Эден • Перчатка Мозенрата • Кристалл Икс • Синяя роза забвения • Древо обновления • Изумруд Куфу • Жезл Оракула • Рука Мидаса
Песни
Аладдин (1992): Арабская ночьПрыгниСамый лучший другПринц АлиВолшебный мир

Возвращение Джафара: Я дорожу собойНужен сердцу добрый другЗабудь про любовьТы только номер два
Аладдин и король разбойников: Нынче праздник в нашей АграбеИз пустотыТы теперь для нас братанПапаша и сынЗа кого ты, друг?
Волшебные истории принцесс Disney: More Than a Peacock PrincessI've Got My Eyes on You
Мюзикл: A Million Miles AwayThese Palace WallsSomebody's Got Your BackDiamond in the Rough
Фильм 2019: Смелой
Удаленные песни: Humiliate the BoyProud of Your BoyWhy Me?Count on MeCall Me a PrincessBabkak, Omar, Aladdin, KassimHigh AdventureMy Finest HourTo Be Free

См. также
МюзиклFriend Like IagoThe Disney AfternoonДиснеевский ренессансDisney в пересказе Emoji
Advertisement