The Commercial Man is a character in the Marvel Cinematic Universe, featured in the Marvel Disney+ series, WandaVision. He is often seen, advertising a product, alongside the Commercial Woman, in Wanda's sitcom reality. Every new advert he is featured in, takes place in a different time period, and the products displayed, hold some connection to Wanda Maximoff's life. He makes his debut in the first episode and is portrayed by Ithamar Enriquez.
The Commercial Man first appears in the first episode, set during the 1950, in black and white. He stands in front of a toaster, where a burnt piece of bread comes out, and asks the audience if their husbands are tired of them, burning their toast. He then walks over to the new Toast Mate 2000, which he describes as the go-to for clever housewives. The Commercial Woman comments on the toasters shine, to which he agrees, and he narrates to the audience, how the toaster works, as the Commercial Woman demonstrates. He lists the various foods that can be used, and when finely toasted bread comes out, he gives the name of the product, and its manufacturer, Stark Industries. He then narrates the adverts slogan, "Forget the past, this is your future!"
In the second episode, which takes place in the 1960s era, and is also in black and white, the Commercial Man is wearing a tuxedo, and adjusting his bow tie in the mirror. His "lady" appears by his side, and the Commercial Man pulls his wrist to the front of the camera, so they can see his Strücker watch. The two then leave the room, arm in arm.
The third episode takes place in the 1970s, and now in color. The Commercial Man can be seen in a toga, fanning the Commercial Woman, while she's in a bubble bath, in an advert for Hydra Soap.
The fifth episode takes place in the 1980s, advertising Lagos paper towels. When the Commercial Man accidentally spills beer onto the counter, the Commercial Woman gives him a paper towel, rather than doing it herself, and the narrator states that husbands can use it too.
The seventh episode takes place in the late 2000s/early 2010s, advertising Nexus Capsules. The Commercial Man works as a pharmacist, and provides the tablets to the Commercial Woman.
- The commercial Man and Commercial Woman are featured with their children for the first time, in the same episode, Wanda gives birth to Billy and Tommy.
- The fifth episode, is the only episode in the series, to feature an advertisement, without the Commercial Man, or Woman, present.