Disney is a catch-all name used to refer to Walt Disney, The Walt Disney Company, its subsidiaries, films, theme parks, media, fictional universes, etc. It is one of the most recognizable brands in the world.[1][2]

Disney is considered a family-friendly brand.[3][4]


The Disney name is not just used with the company; the Walt Disney Family Foundation, established by Walt's heirs, does not formally associate itself with the Walt Disney Company or its subsidiaries.

External links


  1. "How To Keep Your Brand Magic: The Disney Formula For Success"
  2. "The World's Most Powerful Brands No. 13: Disney" - Forbes
  3. "Disney has a wholesome, family-friendly image. Will acquiring Fox create a culture clash?" - LATimes
  4. "Disney May Cancel Many Non-Family Friendly Projects After Fox Merger"

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