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Disney FastPlay ad

A print advertisement showcasing the FastPlay feature, as well as the EasyFind Menus feature also present on Disney DVDs

This Disney DVD is enhanced with Disney's FastPlay. Your movie and a selection of Bonus Features will begin automatically. To bypass FastPlay, select the Main Menu button at any time. FastPlay will begin in a moment.
―Announcer (Tom Kane) at the Disney's FastPlay menu whenever the viewer inserts a Disney DVD disc after the Disney logo at the start


Disney's Fastplay is a special feature utilized in many Disney DVD titles starting in the summer of 2004.

History

In 2004, the DVD boom was at its peak, with more DVD players entering homes, families across America were enjoying this innovation in home entertainment technology. However, most of these homes had small children unfamiliar with the DVD format; as a result, many parents unfamiliar with the DVD format complained about how they were unable to start the main feature. Disney responded by developing a technology that would skip right to the feature after the previews concluded, similar to VHS, making the DVD format more user-friendly. The original 2004 DVD release of Mickey, Donald, Goofy: The Three Musketeers was the first Disney DVD to use this feature. FastPlay became more common in 2006.

Controversy

FastPlay has been criticized for its unavoidability, blatant commercialism and misleading content - one may think that it would play the movie, then the (non-interactive) bonus features on the disc, while it actually plays all the previews on the DVD, then the movie and bonus features. This has led to numerous articles from irritated viewers, people nicknaming it "SlowPlay", and then the enhancement itself becoming an internet meme.

Notes

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