The first package, labeled "Disney Magic-I", was released to syndication in September 1986. The package included 25 films from Disney and Touchstone, including classics like Dumbo, Treasure Island, Darby O'Gill and the Little People, 20,000 Leagues Under the Sea, The Absent-Minded Professor, Babes in Toyland, and Mary Poppins, as well as recent films like Never Cry Wolf, Splash, and the Disney Channel film The Undergrads. By the end of 1987, the package was sold in 156 markets, representing 92% of the U.S. population, and was one of the top three movie packages in the national ratings in its first year.
In August 1987, a second 25-film package, simply labeled "Magic-II", premiered in syndication. This package was more Touchstone-flavored than the first, and contained films like Down and Out in Beverly Hills, Stakeout and The Color of Money, as well as Disney classics like Alice in Wonderland and Bedknobs and Broomsticks. At the same time, a 14-film, all-Disney companion package called "Disney Treasure-I" was released. An alternate version said package was made available to stations that also carried the syndicated Wonderful World of Disney package, in which each film was split into two hour-long shows to air in the Wonderful World format.