Role in the Series
Paloma makes her first appearances In "First Day of Rule" where she is shown to be very ambitious wanting to be in charge of all trade agreements. She also had many other demands when talking with Princess Elena, wanting to talk with her after the ball.
Her first major role is in "Navidad". She first appears at Avalor Castle with Carmen and Julio to invite Elena to celebrate Navidad with them. Elena tells everyone that they will celebrate together. Seeing a chance to make money out of this, Doña Paloma agrees and invites everyone to her shop Viila Mercado for any last minute shopping. The success of this makes Doña Paloma greedy. So when Elena proposes a Navidad Parade, Doña Paloma is all for it and tells everyone the supplies they need is at her store. To ensure they buy as much as they can, Doña Paloma lies to each group by telling them Elena will pick the best one to lead the parade. This makes them buy as much as they can. Later Elena comes along and angrily informs her that her lie has ruined everything. Since she made a lot of money, Doña Paloma does not exactly care even after Elena tells her that Isabel's upset and offers her a deal, to Elena's disgust. When Elena starts leading a paranada, Doña Paloma tells her assistant to go sell the crowd stuff but her assistant, who is also disgusted with her greed, quits and goes to join the crowd. This makes Paloma realize her wrongdoings and she also joins the crowd.
In "Captain Mateo", she becomes Esteban's replacement in the Grand Council after he betrays Avalor and joins forces with Ash Delgado. She believes that Mateo should be made Captain of the Royal Guard, as you need magic to fight magic and a wizard in charge is required for Ash to be defeated.