In Bambi, he is sleeping in flowers and Bambi mistakes him for one and accidentally names him "Flower". Whether or not his real name is unconfirmed, as he never introduces himself. His mother has a very brief, non-speaking appearance in the midquel, while his father was never shown or mentioned.
Flower is very coy and soft-spoken, often blushing and hiding himself with his tail, especially in response to affection. He is also friendly and is never shown to have a negative outlook on things, with the exception of Friend Owl's description of falling in love (though his response was more that of ignorant fear than disgust, unlike Bambi and Thumper).
Flower seems to lack the bravery of Thumper; he is somewhat quick to fall under pressure although, as seen in the midquel, Flower's anxiety can be used as a weapon, as real-life skunks do in nature. When faced with a female skunk's flirtatious mannerisms, he was quick to succumb and was the first of his friends to fall in love, despite previously proclaiming that he'd keep himself from doing so.
Bambi and Thumper meet the young skunk in the first film while they are exploring. Bambi, who is just learning to talk, calls the skunk a pretty flower. Thumper bursts out laughing and attempts to correct Bambi, but the skunk says he doesn't mind being called Flower, despite the irony. It is unknown if Flower has any other name, as he is only referred to as Flower. During the winter, a slightly fatter Flower is shown hibernating. When Bambi and Thumper invite him to join in their fun, Flower denies and goes back to sleep until spring.
In the spring season, Flower, who has reached adulthood, is with Bambi and Thumper (who have also reached adulthood) when Friend Owl warns them of the dangers of being "twitterpated". The three walk off with the intention to not let it happen to them, but Flower later falls in love with a female skunk named Bluebelle after she gives him a kiss. He is not seen again until the end of the film, which shows that he and his mate have a son whom Flower names "Bambi" after his best friend.
In Bambi II, a midquel taking place after Bambi loses his mother, Flower is usually seen with Bambi and Thumper. He accompanies them to see the groundhog, to determine how long winter will be. He is later seen trying to help Bambi practice being brave. Near the end of the film, he helps Bambi to drive off a hunting dog by spraying it with his fumes.
In House of Mouse, Flower makes several appearances always seen with both Bambi and Thumper. He makes a notable appearance in the episode "Pete's House of Villains", where Pete complains that everything about the club stinks, especially Flower. This insult visibly angers Bambi and Thumper and hurts Flower's feelings.
A skunk resembling Flower appears at the beginning of the 2D-animated portions of Enchanted.