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{{Infobox TV channel
  +
|logofile = Freeform.png
  +
|launch = [[April 29]], [[1977]]
  +
|network = [[ABC Family Worldwide]]
  +
|owner = [[Walt Disney Television (television division)|Walt Disney Television]]<br>(Disney Media Networks)
  +
|picture format = 720p HDTV (downscaled to 480i for SDTV broadcasts)
  +
|slogan = "A little forward."
  +
|country = United States
  +
|headquarters = [[Burbank]], [[California]], [[United States]]
  +
|former names = CBN Satellite Service (1977–81)<br>CBN Cable Network (1981–88)<br>The CBN Family Channel (1988–90)<br>The Family Channel (1990–98)<br>Fox Family Channel (1998–2001)<br>ABC Family (2001–16)
 
|sister names = FX<br>FXX<br>FXM<br>[[Disney Channel]]<br>[[Disney XD]]<br>[[Disney Junior]]<br>National Geographic}}'''Freeform''' is a cable channel owned by [[Walt Disney Television (television division)|Walt Disney Television]], a division of Disney Media Networks, featuring programming aimed at teenagers and young adults, as well as families during its '''Funday Weekend''' block.
   
 
It was originally founded in [[1977]] as '''The CBN Cable Network''' by Evangelical minister {{WikipediaLink|Pat Robertson}}, as extension to his television ministry, over time the network started airing less and less religious programming. In [[1988]] to reflect, the change in format, the channel changed its name to '''The Family Channel'''. By the year [[1990]], CBN spun off the network, because it had grown too profitable for the ministry. In [[1997]], {{WikipediaLink|News Corporation}}, owners of the [[Wikipedia:Fox Broadcasting Company|Fox]] television network and Saban Entertainment bought the network and changed the network to '''Fox Family Channel''' the next year. In [[2002]], ABC bought the channel and gave it the name '''ABC Family'''. It was rebranded under its current name on [[January 12]], [[2016]]. However, the ABC Family name is currently used by Freeform's company [[ABC Family Worldwide]].
[[File:Freeform.png|250px|right]]
 
'''Freeform''' is a cable channel owned by Disney ABC Cable Networks, featuring programming aimed at teenagers and young adults, as well as families during its '''Funday Weekend''' block.
 
 
It was originally founded in [[1977]] as '''The CBN Cable Network''' by Evangelical minister {{WikipediaLink|Pat Robertson}}, as extension to his television ministry, over time the network started airing less and less religious programming. In [[1988]] to reflect, the change in format, the channel changed its name to '''The Family Channel'''. By the year [[1990]], CBN spun off the network, because it had grown too profitable for the ministry. In [[1997]], {{WikipediaLink|News Corporation}}, owners of the [[Wikipedia:Fox Broadcasting Company|Fox]] television network and Saban Entertainment bought the network and changed the network to '''Fox Family Channel''' the next year. In [[2002]], ABC bought the channel and gave it the name '''ABC Family'''. It was rebranded under its current name on [[January 12]], [[2016]].
 
   
 
==Programming Stunts==
 
==Programming Stunts==
Annually, Freeform provides two major programming stunts, "The 13 Nights of Halloween", which runs from [[October 19]] through [[October 31|31]], and the "[[w:c:christmas-specials:25 Days of Christmas|25 Days of Christmas]]", running from December 1 through Christmas Day, which have been a part of the channel since the "Fox Family" days. In addition, prior to the 25 Days of Christmas, the network has added a "Countdown to 'The 25 Days of Christmas'", running about two weeks before the event officially begins, running through Thanksgiving.
+
Annually, Freeform provides two major programming stunts, "[[31 Nights of Halloween|The 31 Nights of Halloween]]" ''(formerly 13 Nights of Halloween)'', which runs for the whole month of October, and the "[[25 Days of Christmas]]", running from December 1 through Christmas Day, which have been a part of the channel since the "Fox Family" days. In addition, prior to the 25 Days of Christmas, the network has added a "Countdown to 'The 25 Days of Christmas'", running about two weeks before the event officially begins, running through Thanksgiving.
   
 
==Shows==
 
==Shows==
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===Current===
 
===Current===
 
====Drama====
 
====Drama====
 
*''{{WikipediaLink|The Bold Type}}'' (2017–present)
*''[[Wikipedia:The Fosters (2013 TV series)|The Fosters]]'' (2013-present)
 
  +
*''Siren'' (2018–present)
*''{{WikipediaLink|Shadowhunters}}'' (2016-present)
 
  +
*''Good Trouble'' (2019–present)
*''[[Wikipedia:Beyond (2017 TV series)|Beyond]]'' (2017-present)
 
*''Famous in Love'' (2017-present)
+
*''Motherland: Fort Salem'' (2020–present)
*''{{WikipediaLink|The Bold Type}}'' (2017-present)
 
   
 
====Comedy====
 
====Comedy====
 
*''Grown-ish'' (2018–present)
*''{{WikipediaLink|Young & Hungry}}'' (2014-present)
 
  +
*''Everything's Going to Be Okay'' (2020–present)
*''Grown-ish'' (2018-present)
 
*''Alone Together'' (2018-present)
+
*''Truth & Iliza'' (2017–present)
 
====Reality====
 
*''Truth & Iliza'' (2017-present)
 
   
 
===Upcoming===
 
===Upcoming===
  +
*''Last Summer'' (TBD)
*''[[Cloak and Dagger (TV series)|Marvel's Cloak and Dagger]]'' (2018)
 
*''Siren'' (2018)
+
*''Unrelated'' (TBD)
*''Hollywood Movie Night'' (2018)
+
*''Betches'' (TBD)
  +
*''Woman World'' (TBD)
*''Pretty Little Liars: The Perfectionists'' (2019)
 
*''[[New Warriors (TV series)|Marvel's New Warriors]]'' (TBA)
 
*''The Fosters'' spin-off (TBA)
 
*''Nicki'' (TBA)
 
   
 
===Former (as ABC Family and Freeform)===
 
===Former (as ABC Family and Freeform)===
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*''Ravenswood'' (2013-2014)
 
*''Ravenswood'' (2013-2014)
 
*''Twisted'' (2013-2014)
 
*''Twisted'' (2013-2014)
 
*''[[Wikipedia:The Fosters (2013 TV series)|The Fosters]]'' (2013-2018)
 
*''{{WikipediaLink|Young & Hungry}}'' (2014-2018)
 
*''Alice in Arabia'' (2014)
 
*''Alice in Arabia'' (2014)
 
*''Chasing Life'' (2014-2015)
 
*''Chasing Life'' (2014-2015)
 
*''Mystery Girls'' (2014)
 
*''Mystery Girls'' (2014)
 
*''Freak Out'' (2014-2015)
 
*''Freak Out'' (2014-2015)
*''{{WikipediaLink|Stitchers}}'' (2015-17)
+
*''{{WikipediaLink|Stitchers}}'' (2015–17)
 
*''Becoming Us'' (2015)
 
*''Becoming Us'' (2015)
 
*''Job or No Job'' (2015)
 
*''Job or No Job'' (2015)
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*''The Letter'' (2016)
 
*''The Letter'' (2016)
 
*''Ben & Lauren: Happily Ever After?'' (2016)
 
*''Ben & Lauren: Happily Ever After?'' (2016)
 
*''{{WikipediaLink|Shadowhunters}}'' (2016-2019)
 
*''The Twins: Happily Ever After?'' (2017)
 
*''The Twins: Happily Ever After?'' (2017)
 
*''[[Wikipedia:Beyond (2017 TV series)|Beyond]]'' (2017-2018)
 
*''Famous in Love'' (2017-2018)
  +
*''Alone Together'' (2018)
 
*''[[Cloak & Dagger|Marvel's Cloak &amp; Dagger]]'' (2018-2019)
 
*''Pretty Little Liars: The Perfectionists'' (2019)
   
 
===Disney films aired on Freeform===
 
===Disney films aired on Freeform===
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*''[[Pinocchio]]'' ([[1940]])
 
*''[[Pinocchio]]'' ([[1940]])
 
*''[[Fantasia]]'' ([[1940]])
 
*''[[Fantasia]]'' ([[1940]])
*''[[Dumbo (film)|Dumbo]]'' ([[1941]])
+
*''[[Dumbo (1941 film)|Dumbo]]'' ([[1941]])
 
*''[[Bambi (film)|Bambi]]'' ([[1942]])
 
*''[[Bambi (film)|Bambi]]'' ([[1942]])
 
*''[[The Adventures of Ichabod and Mr. Toad]]'' ([[1949]])
 
*''[[The Adventures of Ichabod and Mr. Toad]]'' ([[1949]])
*''[[Cinderella]]'' ([[1950]])
+
*''[[Cinderella (1950 film)|Cinderella]]'' ([[1950]])
 
*''[[Alice in Wonderland]]'' ([[1951]])
 
*''[[Alice in Wonderland]]'' ([[1951]])
 
*''[[Peter Pan (film)|Peter Pan]]'' ([[1953]])
 
*''[[Peter Pan (film)|Peter Pan]]'' ([[1953]])
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*''[[The Rescuers Down Under]]'' ([[1990]])
 
*''[[The Rescuers Down Under]]'' ([[1990]])
 
*''[[Beauty and the Beast (1991 film)|Beauty and the Beast]]'' ([[1991]])
 
*''[[Beauty and the Beast (1991 film)|Beauty and the Beast]]'' ([[1991]])
*''[[Aladdin]]'' ([[1992]])
+
*''[[Aladdin (1992 film)|Aladdin]]'' ([[1992]])
 
*''[[Hocus Pocus]]'' ([[1993]])
 
*''[[The Nightmare Before Christmas]]'' ([[1993]])
 
*''[[The Nightmare Before Christmas]]'' ([[1993]])
 
*''[[The Lion King]]'' ([[1994]])
 
*''[[The Lion King]]'' ([[1994]])
 
*''[[The Santa Clause ]]'' ([[1994]])
 
*''[[The Santa Clause ]]'' ([[1994]])
  +
*''[[A Goofy Movie]]'' ([[1995]])
 
*''[[Pocahontas (film)|Pocahontas]]'' ([[1995]])
 
*''[[Pocahontas (film)|Pocahontas]]'' ([[1995]])
 
*''[[Toy Story]]'' ([[1995]])
 
*''[[Toy Story]]'' ([[1995]])
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*''[[Mickey's Once Upon a Christmas]]'' ([[1999]])
 
*''[[Mickey's Once Upon a Christmas]]'' ([[1999]])
 
*''[[Toy Story 2]]'' ([[1999]])
 
*''[[Toy Story 2]]'' ([[1999]])
  +
*''[[An Extremely Goofy Movie]]'' ([[2000]])
 
*''[[Fantasia 2000]]'' ([[2000]])
 
*''[[Fantasia 2000]]'' ([[2000]])
 
*''[[The Tigger Movie]]'' ([[2000]])
 
*''[[The Tigger Movie]]'' ([[2000]])
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*''[[Lilo & Stitch]]'' ([[2002]])
 
*''[[Lilo & Stitch]]'' ([[2002]])
 
*''[[Finding Nemo]]'' ([[2003]])
 
*''[[Finding Nemo]]'' ([[2003]])
  +
*''[[Pirates of the Caribbean: The Curse of the Black Pearl]]'' ([[2003]])
  +
*''[[Freaky Friday (2003)|Freaky Friday]]'' ([[2003]])
 
*''[[The Incredibles]]'' ([[2004]])
 
*''[[The Incredibles]]'' ([[2004]])
 
*''[[Mickey's Twice Upon a Christmas ]]'' ([[2004]])
 
*''[[Mickey's Twice Upon a Christmas ]]'' ([[2004]])
  +
*''[[The Pacifier]]'' ([[2005]])
 
*''[[Chicken Little]]'' ([[2005]])
 
*''[[Chicken Little]]'' ([[2005]])
*''[[Cars]]'' ([[2006]])
 
 
*''[[High School Musical]]'' ([[2006]])
 
*''[[High School Musical]]'' ([[2006]])
  +
*''[[Cars]]'' ([[2006]])
  +
*''[[Pirates of the Caribbean: Dead Man's Chest]]'' ([[2006]])
 
*''[[The Santa Clause 3: The Escape Clause]]'' ([[2006]])
 
*''[[The Santa Clause 3: The Escape Clause]]'' ([[2006]])
 
*''[[Meet the Robinsons]]'' ([[2007]])
 
*''[[Meet the Robinsons]]'' ([[2007]])
  +
*''[[Pirates of the Caribbean: At World's End]]'' ([[2007]])
  +
*''[[Ratatouille]]'' ([[2007]])
  +
*''[[High School Musical 2]]'' ([[2007]])
 
*''[[Camp Rock]]'' ([[2008]])
 
*''[[Camp Rock]]'' ([[2008]])
  +
*''[[WALL-E (film)|WALL-E]]'' ([[2008]])
 
*''[[Up]]'' ([[2009]])
 
*''[[Up]]'' ([[2009]])
 
*''[[A Christmas Carol ]]'' ([[2009]])
 
*''[[A Christmas Carol ]]'' ([[2009]])
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*''[[Toy Story 3]]'' ([[2010]])
 
*''[[Toy Story 3]]'' ([[2010]])
 
*''[[Lemonade Mouth]]'' ([[2011]])
 
*''[[Lemonade Mouth]]'' ([[2011]])
  +
*''[[Pirates of the Caribbean: On Stranger Tides]]'' ([[2011]])
  +
*''[[disney:Cars_2|Cars 2]]'' (2011)
 
*''[[Winnie the Pooh (film)|Winnie the Pooh]]'' ([[2011]])
 
*''[[Winnie the Pooh (film)|Winnie the Pooh]]'' ([[2011]])
 
*''[[The Muppets (film)|The Muppets]]'' ([[2011]])
 
*''[[The Muppets (film)|The Muppets]]'' ([[2011]])
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*''[[Wreck-It Ralph]]'' ([[2012]])
 
*''[[Wreck-It Ralph]]'' ([[2012]])
 
*''[[Santa Paws 2: The Santa Pups ]]'' ([[2012]])
 
*''[[Santa Paws 2: The Santa Pups ]]'' ([[2012]])
  +
*''[[Oz the Great and Powerful]]'' ([[2013]])
 
*''[[Monsters University]]'' ([[2013]])
 
*''[[Monsters University]]'' ([[2013]])
 
*''[[Toy Story of Terror!]]'' ([[2013]])
 
*''[[Toy Story of Terror!]]'' ([[2013]])
 
*''[[Frozen]]'' ([[2013]])
 
*''[[Frozen]]'' ([[2013]])
  +
*''[[Maleficent (film)|Maleficent]]'' ([[2014]])
 
*''[[Big Hero 6]]'' ([[2014]])
 
*''[[Big Hero 6]]'' ([[2014]])
 
*''[[Toy Story That Time Forgot]]'' ([[2014]])
 
*''[[Toy Story That Time Forgot]]'' ([[2014]])
 
*''[[Into the Woods ]]'' ([[2014]])
 
*''[[Into the Woods ]]'' ([[2014]])
  +
*''[[McFarland, USA]]'' ([[2015]])
  +
*''[[Tomorrowland (film)|Tomorrowland]]'' ([[2015]])
 
*''[[Inside Out]]'' ([[2015]])
 
*''[[Inside Out]]'' ([[2015]])
  +
*''[[Descendants]]'' ([[2015]])
 
*''[[The Good Dinosaur]]'' ([[2015]])
 
*''[[The Good Dinosaur]]'' ([[2015]])
 
*''[[Zootopia]]'' ([[2016]])
 
*''[[Zootopia]]'' ([[2016]])
  +
*''[[The Jungle Book (2016 film)|The Jungle Book]]'' ([[2016]])
  +
*''[[Finding Dory]]'' ([[2016]])
  +
*''[[Pete's Dragon (2016 film)|Pete's Dragon]]'' ([[2016]])
  +
*''[[Moana (film)|Moana]]'' ([[2016]])
  +
*''[[disney:Cars_3|Cars 3]]'' (2017)
  +
*''[[disney:Coco_(film)|Coco]]'' (2017)
  +
*''[[Descendants 2]]'' ([[2017]])
  +
*''[[Descendants 3]]'' ([[2019]])
   
 
==Criticism==
 
==Criticism==
Since Freeform is a semi-religious and semi-family-oriented network it has often been criticized for it's variety of programming. Many shows on ABC Family have episodes that either deal with teen-drinking (Boy Meets World and Still Standing) or teenage pregnancy (The Secret Life of the American Teenager). Freeform encourages concerned parents to control what their children watch. In fact, Freeform will always put up a Disclaimer on TV-14 programs and movies with disturbing images such as ''The Sixth Sense''.
+
Since Freeform is a semi-religious and semi-family-oriented network it has often been criticized for its variety of programming. Many shows on ABC Family have episodes that either deal with teen-drinking (Boy Meets World and Still Standing) or teenage pregnancy (The Secret Life of the American Teenager). Freeform encourages concerned parents to control what their children watch. In fact, Freeform will always put up a disclaimer on TV-14 programs and movies with disturbing images such as ''The Sixth Sense''.
   
During its time as ABC Family, Disney was considering changing the channel's name to ''XYZ ''to reflect the programming changes. It was long rumored that it could not due to an agreement with Robertson that "Family" should always remain the channel's name. ABC Family president Tom Ascheim debunked this rumor, however, when announcing the channel's rebrand to Freeform in October 2015.
+
During its time as ABC Family, Disney was considering changing the channel's name to ''XYZ'' to reflect the programming's changes. It was long rumoured that it could not due to an agreement with Robertson that "Family" should always remain the channel's name. ABC Family president Tom Ascheim debunked this rumour, however, when announcing the channel's rebrand to Freeform in October 2015.
   
 
==Rebrand as Freeform==
 
==Rebrand as Freeform==
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==Gallery==
 
==Gallery==
<gallery position="center">
+
<gallery spacing="small" widths="150" position="center">
 
ABCFamilylogo.jpg
 
ABCFamilylogo.jpg
 
ABC Family Halloween logo.jpg
 
ABC Family Halloween logo.jpg
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==External links==
 
==External links==
 
*[http://freeform.go.com/ Official website]
 
*[http://freeform.go.com/ Official website]
*[http://www.disneyabcpress.com/freeform/ Freeform Press]
+
*[http://www.wdtvpress.com/freeform/ Freeform Press]
  +
*{{WP}}
  +
*{{Twitter|freeform}}
  +
*{{Facebook|freeform}}
  +
*{{Instagram|freeform}}
  +
*{{YouTube|abcfamily}}
   
 
{{Freeform}}
 
{{Freeform}}
  +
[[es:Freeform]]
  +
[[fr:Freeform]]
  +
[[pl:Freeform]]
  +
[[pt-br:Freeform]]
 
[[Category:ABC]]
 
[[Category:ABC]]
 
[[Category:TV channels]]
 
[[Category:TV channels]]

Revision as of 21:23, 17 May 2020

Freeform is a cable channel owned by Walt Disney Television, a division of Disney Media Networks, featuring programming aimed at teenagers and young adults, as well as families during its Funday Weekend block.

It was originally founded in 1977 as The CBN Cable Network by Evangelical minister Pat Robertson, as extension to his television ministry, over time the network started airing less and less religious programming. In 1988 to reflect, the change in format, the channel changed its name to The Family Channel. By the year 1990, CBN spun off the network, because it had grown too profitable for the ministry. In 1997, News Corporation, owners of the Fox television network and Saban Entertainment bought the network and changed the network to Fox Family Channel the next year. In 2002, ABC bought the channel and gave it the name ABC Family. It was rebranded under its current name on January 12, 2016. However, the ABC Family name is currently used by Freeform's company ABC Family Worldwide.

Programming Stunts

Annually, Freeform provides two major programming stunts, "The 31 Nights of Halloween" (formerly 13 Nights of Halloween), which runs for the whole month of October, and the "25 Days of Christmas", running from December 1 through Christmas Day, which have been a part of the channel since the "Fox Family" days. In addition, prior to the 25 Days of Christmas, the network has added a "Countdown to 'The 25 Days of Christmas'", running about two weeks before the event officially begins, running through Thanksgiving.

Shows

This is a list of television programs aired on Freeform:

Current

Drama

  • The Bold Type (2017–present)
  • Siren (2018–present)
  • Good Trouble (2019–present)
  • Motherland: Fort Salem (2020–present)

Comedy

  • Grown-ish (2018–present)
  • Everything's Going to Be Okay (2020–present)
  • Truth & Iliza (2017–present)

Upcoming

  • Last Summer (TBD)
  • Unrelated (TBD)
  • Betches (TBD)
  • Woman World (TBD)

Former (as ABC Family and Freeform)

  • Flint the Time Detective (2001-2002)
  • So Little Time (2001-2002)
  • The Zack Files (2001-2002)
  • State of Grace (2001-2002)
  • Scariest Places on Earth (2001-2006)
  • Da Möb (2001-2002)
  • Edgemont (2001-2005)
  • The Brendan Leonard Show (2003)
  • Knock First (2003)
  • Switched! (2003-2004)
  • Brat Camp (2004)
  • Power Rangers Dino Thunder (2004)
  • Switched Up (2004)
  • Kicked Out (2005)
  • Las Vegas Garden of Love (2005)
  • Power Rangers S.P.D. (2005)
  • Venus and Serena: For Real (2005)
  • Beautiful People (2005-2006)
  • Whose Line Is It Anyway? (2005-2007)
  • Wildfire (2005-2008)
  • Back on Campus (2006)
  • Three Moons Over Milford (2006)
  • Falcon Beach (2006-2007)
  • Kyle XY (2006-2009)
  • Lincoln Heights (2007-2009)
  • Slacker Cats (2007-2009)
  • Greek (2007-2011)
  • The Middleman (2008)
  • The Secret Life of an American Teenager (2008-2013)
  • Roommates (2009)
  • Ruby & The Rockits (2009)
  • 10 Things I Hate About You (2009-2010)
  • Make It or Break It (2009-2012)
  • Pretty Little Liars (2010-2017)
  • Huge (2010)
  • Melissa & Joey (2010-2015)
  • Switched at Birth (2011-2017)
  • The Nine Lives of Chloe King (2011)
  • State of Georgia (2011)
  • The Lying Game (2011-2013)
  • Beverly Hills Nannies (2012)
  • Jane by Design (2012)
  • Bunheads (2012-2013)
  • Baby Daddy (2012-2017)
  • Dancing Fools (2013)
  • Spell-Mageddon (2013)
  • The Vineyard (2013)
  • Ravenswood (2013-2014)
  • Twisted (2013-2014)
  • The Fosters (2013-2018)
  • Young & Hungry (2014-2018)
  • Alice in Arabia (2014)
  • Chasing Life (2014-2015)
  • Mystery Girls (2014)
  • Freak Out (2014-2015)
  • Stitchers (2015–17)
  • Becoming Us (2015)
  • Job or No Job (2015)
  • Next Step Realty: NYC (2015)
  • Startup U (2015)
  • Kevin from Work (2015)
  • Monica the Medium (2015-2016)
  • Recovery Road (2016)
  • Guilt (2016)
  • Dead of Summer (2016)
  • Cheer Squad (2016)
  • The Letter (2016)
  • Ben & Lauren: Happily Ever After? (2016)
  • Shadowhunters (2016-2019)
  • The Twins: Happily Ever After? (2017)
  • Beyond (2017-2018)
  • Famous in Love (2017-2018)
  • Alone Together (2018)
  • Marvel's Cloak & Dagger (2018-2019)
  • Pretty Little Liars: The Perfectionists (2019)

Disney films aired on Freeform

Criticism

Since Freeform is a semi-religious and semi-family-oriented network it has often been criticized for its variety of programming. Many shows on ABC Family have episodes that either deal with teen-drinking (Boy Meets World and Still Standing) or teenage pregnancy (The Secret Life of the American Teenager). Freeform encourages concerned parents to control what their children watch. In fact, Freeform will always put up a disclaimer on TV-14 programs and movies with disturbing images such as The Sixth Sense.

During its time as ABC Family, Disney was considering changing the channel's name to XYZ to reflect the programming's changes. It was long rumoured that it could not due to an agreement with Robertson that "Family" should always remain the channel's name. ABC Family president Tom Ascheim debunked this rumour, however, when announcing the channel's rebrand to Freeform in October 2015.

Rebrand as Freeform

In a December 3, 2014 article in Variety, reports suggested that ABC Family executives were proposing a reboot of the network that would occur in 2015 at the earliest, which included a renaming of the channel, a redesigned graphics package (replacing the one in use since 2006) or an expansion of programming that appeals more toward a millennial-skewing audience – as opposed to families or teenagers – among the options. During the channel's 2015–2016 upfront presentation on April 14, 2015, ABC Family executives announced that it would establish a focus on teenagers and young adults between the ages of 14 and 34 – a group representatives termed "becomers", instead of the standard "millennials".

On October 6, 2015, Disney–ABC Television Group announced that ABC Family would change its name to Freeform on January 1, 2016, with the rebrand – which kicked off with an extensive branding campaign launched on that date of the announcement and will encompass the network's popular "13 Nights of Halloween" and 25 Days of Christmas" blocks – coinciding with the winter premieres of the network's new and existing original series. Public assumption was that such a name change would be negotiably impossible due to an alleged stipulation enforced by CBN in sale agreements since the initial acquisition by International Family Entertainment that the channel contain the word "Family" in the name permanently, regardless as to who owns the network (as proven by the failed relaunch as XYZ); in the name change announcement, network president Tom Ascheim never made reference to the "Family" brand clause supposedly contained within the sale agreement, leaving it unclear as to whether or not the clause actually existed.

The name change – which was chosen among 3,000 proposals, with some initial consideration of retaining the "ABC" name – was necessitated due to audience testing sampling regular viewers of the channel and those who watched ABC Family on an infrequent basis, which revealed that although regular viewers understood the network's youth-skewing concept, non-viewers perceived the channel as being more family-oriented. The channel plans to double the amount of original programming on its schedule through 2020; however, despite firmly focusing on its specified target audience, Freeform will also continue to carry much of the existing programming under the ABC Family brand including family-oriented series and feature films, the 25 Days of Christmas and 13 Nights of Halloween blocks, and its weekday airings of The 700 Club.

Gallery

External links

Template:Freeform