ImageWorks: The What-If Labs is an interactive exhibit area at the Imagination! Pavilion in Epcot at the Walt Disney World Resort in Florida. The original version of the ImageWorks, known as the "Creative Playground of the Future", was in the upstairs area of the pavilion in the glass pyramids. After the 1999 refurbishment of the ride, a new ImageWorks was constructed downstairs by the unload for the new attraction, under the name The What-If? Labs, also being referred to specifically as Kodak What-If? Labs, when they still sponsored the pavilion.
The ImageWorks has also appeared at Tokyo Disneyland in Japan in the form of a gift shop for MicroAdventure! (Honey, I Shrunk the Audience). All association with Kodak was removed when the company ended its sponsorship of the pavilion in 2010; the only noticeable changes should be the disappearance of Kodak signage throughout the attraction.
- Stepping Tones - Much like the original, although it now features picture panels making sounds.
- Figment's Melody Maker - Added in the 2002 refurbishment, guests can cause Figment to play an instrument to the tune of "One Little Spark", changing the pitch by what height Figment is at on the screen.
- Making Faces - Making Faces allowed guests to manipulate pictures of themselves with various wacky features. This ran until 2010, when Kodak left the Pavilion
- Make-a-Figment - Utilizing the computers for Making Faces, Make a Figment allows guests to create their own Figment of the Imagination by mixing and matching different parts.
- Meet and Greets - In 2018, a Wreck-It Ralph and Vanellope von Schweetz meet and greet was added to the ImageWorks, under the guise of an Imagination Institute Interdimensional Portal project, presumably to allow for other characters to use the space in the future. Also a meet and greet of Joy from Inside Out was added as well.