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Welcome to Imagination Land!
Bing Bong to Joy and Sadness.

Imagination Land is a theme park located inside Riley Andersen's mind in the Disney/Pixar film, Inside Out. It is where Riley's imagination exists.


Imagination Land is a giant theme park that is full of imaginary things. The floor is patterned like a puzzle. Bing Bong is practically the mayor of Imagination Land.

Official Description

“Imagination Land is where all of Riley’s flights of fancy and daydreams are built full-size and come to life,” says Docter. “It’s a place where you go to play.”

Places of interest

Known Attractions

French Fry Forest

At the entrance of Imagination Land are giant boxes of French fries. The French fries are even edible. If you eat one fry, five more grow in it's place. Every year, a jousting competition is held in French Fry Forest.

Trophy Town

Trophy Town is an area filled with giant trophies. Everyday, everyone in Trophy Town is a winner. This is explained when Bing Bong kicks a soccer ball into a giant soccer net. Mind workers gave Bing Bong many 1st place trophies, medals, and ribbons. Joy gets one as well, while Sadness gets a "Participation Award" ribbon.

Cloud Town

Cloud Town is, as the name implies, a town that's made entirely of clouds. Bing Bong pulled off a small portion of one of the house's walls and the person living there berates Bing Bong for his actions. However, Bing Bong sneezes him away. The wife of the same cloud person is reporting this to the police, who vanishes when Joy runs through her. Around lunchtime in this part of Imagination Land, there is lots of traffic.

Lava Pits

The lava pits were inspired by Riley's childhood. The floor is made entirely of lava and you have to jump on furniture to make it across. It is Bing Bong's all time favorite part of Imagination Land.

House of Cards

The House of Cards was a giant house made entirely of cards. The King cards have the face of Riley's dad, the Queen cards have the face of Riley's mom, while the Jack cards are apparently replaced with Riley cards carrying her own face and an "R" on them. It was knocked down twice in the movie: by Bing Bong during the tour of Imagination Land, and by Joy when she was using the air in a balloon to blow the cloud-sitting Sadness in the opposite direction. The knocking down of the house irritates the two workers who built it. It is also a good place to hide things, but Bing Bong wants to keep it a secret.

Imaginary Boyfriend Generator

The Imaginary Boyfriend Generator is a giant machine that creates an imaginary boyfriend, much to Joy's disgust and dissatisfaction. Joy later uses the generator to produce a million boyfriends in her plan to get herself and Sadness back to Headquarters.

Preschool World

Preschool World is a large fragment of Imagination Land. It is a place where Riley and Bing Bong made many memories, so it is assumed that they made up most of the attractions here on their adventures. It appears to resemble an area that's mostly filled with things that you would find at a daycare center, like crayons, rainbows, and stacking rings. It is in Preschool World that Joy, Sadness, and Bing Bong witness the destruction of Hockey Island.

Destroyed Attractions

Graham Cracker Castle

Graham Cracker Castle appeared to be a giant castle made entirely of graham crackers, gumdrops, and icing. Just like French Fry Forest, it was entirely edible. However, somewhere during the events of the movie, the Mind Workers had torn down Graham Cracker Castle.

Sparkle Pony Mountain

This part of Imagination Land was a stable with glittery horses. The horses who lived there relied on smiles to give them sparkle power, and they love to eat donuts, according to Bing Bong.

Princess Dream World

Princess Dream World (also known as Princess Dream Castle) was a giant white castle, similar to that a princess would live in. The glitter from the castle could sometimes cause people to sneeze. Inside the castle, you could get a princess makeover. It was destroyed when a Mind Worker swung a wrecking ball at it, reducing Princess Dream World to nothing but a large pile of sparkles and glitter.

Stuffed Animal Hall of Fame

The Stuffed Animal Hall of Fame was a museum housing many famous stuffed bears. If you attempt to touch a stuffed bear, it will talk to you and say that they are for display only and not for play. One other exhibit inside of the museum was about alternative stuffings. On top of the hall of fame is a giant teddy bear in a sitting position. A Mind Worker in a bulldozer tore the head off the bear, right after the destruction of Princess Dream World.



  • When Bing Bong introduced the house of cards, a box featuring a clownfish with the name "Find Me" can be seen in the background. This is a clear allusion to the Pixar film Finding Nemo.
    • Beneath that box, another box with the name "Dinosaur World" is seen. This could be a reference to either Dinoco or The Good Dinosaur.
  • A portrait of Figment can be seen when the train arrives in Imagination Land.
  • Imagination Land could be loosely based on Disneyland and Magic Kingdom’s Fantasyland.

v - e - d
Films: Inside Out (video/soundtrack) • Riley's First Date?

Video Games: Inside Out: Thought BubblesDisney Infinity: 3.0 EditionDisney Crossy RoadDisney Emoji BlitzLEGO The IncrediblesDisney Heroes: Battle Mode
Books: The Art of Inside OutThe Bing Bong BookMaking MemoriesWelcome to HeadquartersJourney into the MindThe Essential GuideDriven by EmotionsSo Many Feelings: Riley's World Inside and OutInside My Mind: A Book About Me!Joy's JourneyMeet The EmotionsJoy's Greatest Joy/Simply SadnessRainbow of EmotionsThe Emotions' Survival Guide

Disney Parks
Inside Out HeadquartersInside Out Emotional WhirlwindPLAY!Pixar Pal-A-Round

Entertainment: Pixar Playtime Pals
Restaurants: Angry Dogs
Shops: Bing Bong’s Sweet Stuff
Parade: Dreams.... And Shine Brighter!Move It! Shake It! Dance and Play It! Street PartyPixar Play Parade
Firework: ILLUMINATE! A Nighttime CelebrationMomentousTogether Forever: A Pixar Nighttime Spectacular
Spring: Disney Color-Fest: A Street Party!
Summer: Pixar Water Play Street Party!
Christmas: World of Color: Season of Light

JoySadnessAngerDisgustFearThe EmotionsMrs. Andersen's EmotionsMr. Andersen's EmotionsBing BongRainbow UnicornThe ForgettersJangles the ClownRiley AndersenMrs. AndersenMr. AndersenMegFrank and DaveJordanFritz Brazilian Helicopter PilotGloom (deleted)
Emotion HeadquartersLong Term MemoryImagination LandDream ProductionsAbstract ThoughtPersonality IslandsSubconsciousMemory DumpMinnesotaSan FranciscoRiley's House
Memory OrbsCore Memory OrbsTrain of ThoughtDaydreamsBottomless BagRocket WagonPixar BallA113Pizza Planet Truck
Bundle of JoyThe Bing Bong SongTripleDent GumItoshi no RileyBack in BlackTake My Breath Away
See Also
The Science Behind PixarPixar in a Box