Jameson is a loud, selfish, and arrogant person. He dislikes masked vigilantes, regardless of good or evil. Because of this, he is quite obnoxious and rude when spreading his beliefs. His opinion towards Spider-Man is not very high, seeing him as nothing more than a "menace" to all of New York City, and is always criticizing him for his actions, even though they are pure good and when he has saved his life various times.
Jameson is a Caucasian bald man wiith a moustache and has a cranky face. His appearance was only seen in every television in New York.
Prior to his death, Mysterio creates a video, which, out of context, appears to indicate Spider-Man acting villainous, while Beck himself is made out as a hero. Jameson, a reporter for the news website, the Daily Bugle declares Spider-Man a murderer, before releasing the rest of the footage, which outs Spider-Man's secret identity as Peter Parker.
Jameson appears in the debut episode for Spider-Man in the series. Like most incarnations, this version is the chief editor of the Daily Bugle newspaper. After the defeat of the Skrulls, Tony Stark visits Jameson trying to tell him that the "Captain America" that appeared on television was a Skrull in disguise. Jameson suggests to Tony that he should take Betty Brant and Peter Parker to get proof of Captain America's innocence. Jameson later has the Daily Bugle print out a story about Captain America saving people from Spider-Man and the Serpent Society. In this series, J. Jonah Jameson hates all super heroes.
Jameson is seen in every television around the city, reporting the news while always talking crazy about Spider-Man being a "menace", while some other people call the web-head a hero. Jameson never appeared in person but only in screens.
In Parker's dream, Jameson was nice to Spider-Man and saying positive things about him on the huge TV screen while other heroes held him high. When the phone rang, he asked web-head if he's gonna answer that, thus ending Parker's dream.
Jameson appears once again as the head of the Daily Bugle Communications network. He first appears reporting via helicopter on the Avengers fight with each other on the grounds of Avengers Mansion when they were taken over by MODOK's microbots. He later appears commending the actions of the superhero Hyperion. When Hyperion starts fighting the Avengers, Jameson reports on this action stating that Hyperion had the right message, but is the wrong messenger. After the Avengers defeated Hyperion, Jameson later stated that Hyperion was not a superhero.
Jameson appears in the first episode of the series again on DBC, this time belittling the Hulk's recent attack while also reprising his dislike of Spider-Man as well. He is muted and mocked by Rick Jones while he and the Hulk were watching the news in response to his disgraceful attitude towards the Hulk. His rantings were later picked up by a being known as the Collector, who ironically took the rantings of vigilantes seriously when collecting Earth's heroes, especially when Spider-Man and Hulk were not abducted as they did not qualify as heroes due to Jameson's negative review of them.