Jameson is seen in every television around the city, reporting the news while always talking crazy about Spider-Man being a "menace", while some other people call the web-head a hero. Jameson never appeared in person but only in screens.
In Parker's dream, Jameson was nice to Spider-Man and saying positive things about him on the huge TV screen while other heroes held him high. When the phone rang, he asked web-head if he's gonna answer that, thus ending Parker's dream.
Jameson appears once again as the head of the Daily Bugle Communications network. He first appears reporting via helicopter on the Avengers fight with each other on the grounds of Avengers Mansion when they were taken over by M.O.D.O.K.'s microbots. He later appears commending the actions of the superhero Hyperion. When Hyperion starts fighting the Avengers, Jameson reports on this action stating that Hyperion had the right message, but is the wrong messenger. After the Avengers defeated Hyperion, Jameson later stated that Hyperion was not a superhero.
Jameson appears in the first episode of the series again on DBC, this time belittling the Hulk's recent attack while also reprising his dislike of Spider-Man as well. He is muted and mocked by Rick Jones while he and the Hulk were watching the news in response to his disgraceful attitude towards the Hulk. His rantings were later picked up by a being known as the Collector, who ironically took the rantings of vigilantes seriously when collecting Earth's heroes, especially when Spider-Man and Hulk were not abducted as they did not qualify as heroes due to Jameson's negative review of them.