On the first X-Men film, Shuler Donner made Feige an associate producer, due to his encyclopaedic knowledge of the Marvel Universe. He has been involved in all of Marvel Studios' theatrical productions since then. Feige was named President of Marvel Studios in 2007. In November 2012, it was announced that Feige would receive the Motion Picture Showman of the Year award at the ICG Publicists Guild Awards on February 22, 2013. The Awards committee chairman, Henri Bollinger, said "Kevin Feige's understanding and appreciation of publicity and promotion in the role of a movie's success has led to a string of blockbuster feature films adapted from the pages of Marvel comic books during the past 10 years."
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