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Mr. Kirkwood Krinkle is the secondary antagonist of the 1975 live-action film The Strongest Man in the World.

Role in the film

After Higgins and his friends decide to advertise the powers of the formula cereal by challenging Krinkle Krunch, a rival cereal company run by Krinkle, to a competition between their sponsored weight-lifting team and Medfield's to see which cereal can give the other greater strength. Krinkle sponsors the well-funded State College.

Of course, Krinkle has a mole on the inside who tells the Krinkle president about the formula. Hearing this, he hires A.J. Arno and some of his goons just released from prison to steal it. They break in, but are almost caught before they can get it. They then kidnap Schuyler (as no one knows that Dexter's chemical was the vital ingredient of the formula, rather than Schuyler's vitamins). They take him to Chinatown where they use Chinese torture and hypnotism to get the formula. They then hypnotize him to return home and not tell what happened to him. This accidentally causes him to steal a police car, leading to a car chase which gets him thrown in jail. Fortunately, without Dexter's chemical added in, the formula Krinkle Krunch has in the cereal does not give super-strength; when the Krinkle president tries it he ends up breaking his hand. While he berates the mole on the phone, the mole realizes that if they do not know that the formula does not work, then Medfield does not know either and will lose the weight-lifting competition.

Medfield is losing badly, but Dexter uses the last of his super-strength to lift the 1111 pound weight and win it for Crumply Crunch and Medfield. Higgins and Quigley get to keep their jobs, Arno is imprisoned yet again and the scheming Krinkle president breaks his hand again, after eating the wrong cereal.