In 2003, following publication of the prose young adult novel Mary Jane, starring Mary Jane Watson from the Spider-Man mythos, Marvel announced the formation of the publishing imprint Marvel Press, saying in a press release it planned to launch with three prose novels, aimed at various ages, in 2004, and publish at least 12 in 2005. With few books issued under the imprint, Marvel and Disney Books Group relaunched the Marvel Press imprint in 2011 with the Marvel Origin Storybooks line.
Near the end of 2012, Marvel launch a line of prose novels based on adapting popular storylines in a loosely shared universe. Hyperion Books announced in February 2013 a partnership with Marvel to publish in June two prose novels, She-Hulk Diaries and Rogue Touch. In March 2013, Marvel and GraphicAudio will release a 6 hours audio version of the "Civil War" prose novel with sound effects, cinematic music, and narration.
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