Max Dennison is the main protagonist of the Halloween comedy- fantasy film Hocus Pocus.
Max is Dave and Jenny's son and Dani's brother. At the start he is shown to be angry because they moved from Los Angeles, California to Salem, Massachusetts. He doesn't quite fit in with his classmates who believe in the supernatural mythology. One particular classmate he has a crush on is Allison.
Max is shown to rather dislike Halloween and does not believe in magic or the supernatural, believing Halloween to simply be an invention for confectionery companies to make additional profit. Thus, he is rather displeased at having to take Dani trick-or-treating. When visiting the Sanderson sisters' cottage with Dani and Allison, he cynically lights the black flame candle, disbelieving it will resurrect the Sanderson sisters, against Dani and Allison's wishes. However, he is shocked when his lighting of the candle does indeed resurrect the sisters and thus is forced to fight and defeat them before sunrise with the help of Dani, Allison, and Thackery Binx. He is shown to rather cunning when dealing with the sisters; he exploits their lack of understanding and knowledge of the 20th century and tricks them into believing he is a wizard who can summon "the burning rain of death" (in reality water from fire sprinkles) and that Allison's car flashlights are in fact a sign of early sunrise. During the final battle in the graveyard with the sisters, in order to free Dani from Winifred's clutches, he consumes the life potion, making himself liable to life absorption. Just as Winifred attempts to consume his life force, she touches the hallowed ground of the graveyard and is thus petrified due to inherent unholiness, and is then reduced to green dust with sunrise, allowing Max to live. After the whole shenanigans, he officially becomes Allison's boyfriend.