He played Captain EO in the 3D film of the same name, which is an attraction at several Disney Parks. After he died of cardiac arrest in 2009, Captain EO re-opened at the Disney parks as a tribute, using the name of Captain EO Tribute.
He also appeared in a few Disney TV specials, such as Disneyland's 25th Anniversary.
His song "Thriller" was featured as a brief music video in DTV Monster Hits. He was mentioned in an episode of K.C. Undercover. Another song of that he performed with his brothers The Jackson 5 when he was younger, "I Want You Back", was featured in Guardians of the Galaxy.
He was mentioned several times in The Golden Girls, most notably when they had a hand model stand-in as Michael in the episode "Brother, Can You Spare That Jacket".