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The Olde Salem Magic Shoppe is a location in the 2022 film Hocus Pocus 2, a sequel to the 1993 film Hocus Pocus. It is a magic shop located in Salem, Massachusetts, that sells various items related to witchcraft, such as candles, potions, books, and spells. The shop is owned and operated by Gilbert, a former child witness of the Sanderson Sisters' resurrection in 1993.

History[]

The Olde Salem Magic Shoppe was originally the Sanderson Sisters' Cottage, where they lived and practiced their dark magic in the 17th century. The cottage was also where they brewed the Life Potion, a concoction that allowed them to suck the life force of children and restore their youth. The cottage was abandoned after the sisters were hanged by the townspeople in 1693, and later became a museum dedicated to the history of witchcraft in Salem.

In 1993, on Halloween night, Max Dennison, a teenager who had recently moved to Salem from Los Angeles, lit the Black Flame Candle in the cottage, which resurrected the Sanderson Sisters for one night. Max, along with his sister Dani, his crush Allison, and a talking cat named Binx (who was actually Thackery Binx, a boy who was cursed by the sisters in 1693), managed to stop the sisters from achieving their goal of becoming immortal by destroying their Life Potion and exposing them to sunlight at dawn.

Gilbert was one of the children who witnessed the sisters' final moments on Halloween night. He was fascinated by their magic and decided to learn more about it. He eventually acquired the Manual of Witchcraft and Alchemy, a magical tome that belonged to the sisters and contained all their secrets and spells. He also learned how to make another Black Flame Candle from the Book. He then bought the cottage and turned it into a magic shop, where he sold various items related to witchcraft. He also kept the Book and the Black Flame Candle hidden in a secret room behind a bookshelf.

In 2022, on Halloween night, Becca and Izzy, two teenage girls who are best friends and fans of witchcraft, visit Gilbert's shop and buy a candle from him as a birthday gift for Becca. They light the candle at Becca's house and discover that it is another Black Flame Candle. As they are both virgins and there is a full moon, they accidentally resurrect the Sanderson Sisters once again. They escape to Gilbert's shop and confront him about his deception. Gilbert reveals that he wants to see the sisters again and learn more from them. He also tells them that they have to stop the sisters before sunrise or they will become immortal.

Becca and Izzy team up with Cassie Traske, a former friend of theirs who is also a descendant of Reverend Traske, the man who banished Winifred Sanderson in 1653; Mike, Cassie's boyfriend; and Billy Butcherson, Winifred's ex-lover who was killed by her and turned into a zombie in 1693. They manage to retrieve the Manual of Witchcraft and Alchemy from Gilbert's shop and use it to find a way to defeat the sisters. They also discover that Winifred plans to use a spell called Magicae Maxima, which would make her all-powerful and allow her to control all magic in the world.

The group faces off against the sisters in various locations throughout Salem, such as Walgreens, City Hall, Salem High School, and Salem Common. They eventually lure them to the Old Burial Hill, where they trick Winifred into casting Magicae Maxima on herself while standing on hallowed ground. This causes her to explode into dust along with her sisters. The group then celebrates their victory and returns the Manual of Witchcraft and Alchemy to Gilbert's shop.

Appearance[]

The Olde Salem Magic Shoppe is a small wooden building with a thatched roof and a sign that reads "Olde Salem Magic Shoppe" in black letters. The exterior of the shop is decorated with various Halloween-themed items such as pumpkins, lanterns, cobwebs, bats, skulls, and brooms. The interior of the shop is dimly lit by candles and filled with shelves that display various items related to witchcraft such as candles, potions, books, spells, crystals, tarot cards, ouija boards, dolls, masks, costumes, jewelry, and accessories. The shop also has a counter where Gilbert works and a secret room behind a bookshelf where he keeps the Manual of Witchcraft and Alchemy and the Black Flame Candle.


v - e - d
Hocus Pocus logo
Media
Hocus Pocus (soundtrack/video) • Hocus Pocus 2 (soundtrack) • Hocus Pocus 3Disney Emoji BlitzHocus Pocus & the All-New SequelChibi Tiny TalesHocus Pocus 25th Anniversary Halloween BashIn Search of the Sanderson Sisters: A Hocus Pocus Hulaween TakeoverDisney Heroes: Battle Mode
Disney Parks
Hocus Pocus Villain Spelltacular
Characters
Original: Sanderson Sisters (Winifred/Mary/Sarah) • Max DennisonDani DennisonAllisonThackery BinxBilly ButchersonDave DennisonJenny DennisonEmily BinxErnieJay TaylorMiss OlinThe DevilThe Devil's Wife

Sequel: BeccaIzzyCassie TraskeMikeGilbertMayor TraskeThe Witch Mother

Songs
Original: Come Little ChildrenI Put a Spell on YouWitchcraft

Sequel: The Witches Are BackSkeleton SamPlanet ClaireGhostedSomebody's Watching MeHocus Pocus Voo DooAfraid of the NightOne Way or Another

Locations
MassachusettsSanderson Sisters' CottageOld Burial HillSalemOlde Salem Magic ShoppeWalgreens
Objects
Black Flame CandleManual of Witchcraft and AlchemyLife Potion
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