S.H. Figuarts (エス・エイチ・フィギュアーツ Esu Eichi Figyuātsu, Simple style Heroic action Figures and Arts) is a toyline of detailed collectible figures manufactured by Bandai starting in 2008 and is part of their Tamashii Nations division. The line originally consisted of IPs owned or had media produced by Toei Company, such as Kamen Rider and Sailor Moon, but quickly expanded into other franchises that Bandai had obtained toy licenses of such as Star Wars and Marvel Comics or some of its own, such as the Gundam franchise.
The popularity of the toyline has resulted in spinoffs, such as MonsterArts, which focuses on kaiju, such as Godzilla and horror monsters, Figuarts ZERO, a miniature collectible statue line and two defunct spinoff lines: D-Arts which focused on video game characters and Ultra Act, which focused on characters from Ultraman (but the Ultraman toyline continued with S.H. Figuarts).
Tech-On is a special collaboration project between Bandai and Marvel Comics, using inspiration from Japan's tokusatsu superheroes to redesign the Avengers costumes into high tech battle gear.
The premise for the toy line is the Red Skull has collected particles of the destroyed Infinity Stones, using the Infinity energy to spread chaos and robbing the Avengers of their superpowers. Iron Man deployed special variants of his power armors that replicate the team's original abilities in order to try and stop the Red Skull.
A set of Figuarts toys were released and a 6 issue mini-series of comics promoted the toys, with the suits designed by ULTRAMAN manga artist Eiichi Shizumu. The toyline was canceled after poor sales and all future planned figures were not put into production.
Image
Figure Name
Iron Man (w/DH-10 Mode Repulsor booster pack and arm mounted Repulsor Blaster) Set includes thrust exhaust, electric and Repulsor Ray effect parts.
Captain America (Includes DH-10 armor parts, energy crackle, thruster and shield motion effect parts)
Display only: Wolverine, Captain Marvel, Black Panther, Spider-Man.
Mark 47 *Exclusive figure packaged in the Spider-Man: Homecoming collectors 2 pack set
N/A
Mark 48 (Hulkbuster 2.0)
BAS55023
Mark 50
BANS56710
Mark 85
BANS56706
War Machine
BAN781895
War Machine Mark II
Iron Patriot
BAN851758
War Machine Mark III
War Machine Mark IV
War Machine Mark VI
Rescue (2020)
Final Battle Mark 85 (Endgame)
Mark 3 (Birth of Iron Man Version) *Figure variations include battle damage paint apps to reflect final battle of the first movie, MK 1 Arc Reactor chest piece and more screen accurate metallic paint app.
Tony Stark (Birth of Iron Man version) *Figure comes with Jericho Missile demonstration business suit and swappable body parts to renact Tony's forging of the Mk 1 Suit in the film. Accessories include a cellphone, sunglasses, anvil, Mk 1 mask, clamps and a ball-peen hammer.
Unreleased
Mark VIII
MK-17 "Heartbreaker" (2018 Tokyo Comic Con Hall of Armor display)
MK-21 "Midas" (2018 Tokyo Comic Con Hall of Armor display)
MK-30 "Shotgun" (2018 Tokyo Comic Con Hall of Armor display)
MK-33 "Silver Centurion" (2018 Tokyo Comic Con Hall of Armor display)
The Hulkbuster and Hulkbuster 2.0 Figuarts are unique among the Marvel S.H. Figuarts not only in being larger in scale, but also in branding and price. The Hulkbusters were made in collaboration with Bandai's Chogokin division, having die cast parts on the body. This also makes them the most expensive collectibles of the Marvel lineup, as they range in price at e-retailers from $500 to $900. As Tamashii Web Exclusives, they will not be re-issued for further production, making them rare and even more valuable.
On January 27, 2023, Tamashii Nations/Bandai informed that The Amazing Spider-Man figure will no longer include the maskless head, the separate mask and its hand accessory, likely due to the lack of licensing approval.
