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In order to generate publicity for Snow White and the Seven Dwarfs, the film and its characters were the subject of an extensive marketing campaign second only to that of Mickey Mouse. Merchandise of the film continues to be produced and sold today.

Comic

Snow white comic

The comic included ideas that were ultimately not used in the film, including the Witch's capture of the Prince.

A comic strip adaptation of Disney's Snow White and the Seven Dwarfs was released to coinside with the release of the film. The comic strip was written by Merril de Marris and drawn by Hank Porter. Used in the strip are a number of story ideas that were ultimately abandoned in the film, including a more elaborate and comical meeting between the Prince and Snow White (in which Snow White creates a 'dummy' of her dream prince, which the real Prince sneaks into), and an entire storyline in which the Witch kidnaps the Prince to prevent him from saving Snow White[1]. Both of these abandoned concepts were notably recycled for use in Sleeping Beauty[2]. The film's general release happened just before, in the comic, the dwarfs discover Snow White in their cottage, a cliffhanger perhaps intended to encourage readers to watch the film to see how the story continued. The comic was packaged and released as a comic book, in 1944, 1951, 1987 and 1995 by Dell, Gold Key, Gladstone and Marvel[3][1].

Home video release

Main article: Snow White and the Seven Dwarfs (video)

Vintage Merchandise and Popularity

Examples of merchandise available during 1938 can be found in newspaper clippings. Such items included seed packets [4], glasses[5], books, and dolls[6]. Fashion also took Snow White as inspiration for hats[7], while the 343rd bomb squad had Snow White painted on a B-24D Liberator[8]. The Liberator was a heavy bomber plane introduced in 1941 during World War II.

References

  1. 1.0 1.1 Digital 'Scrapbook' on the Snow White and the Seven Dwarfs DVD
  2. Robin Allan, "Walt Disney and Europe" (Indiana University Press, Indiana, 1999) ISBN 0-253-21353-3
  3. Don Markstein's Toonopedia: Snow White and the Seven Dwarfs
  4. Snow White Seed Packets (1938, February 4). The Capital Journal.
  5. Snow White and the Seven Dwarfs Glasses (1938, February 3). The Chillicothe Constitution-Tribune.
  6. Snow White Books and Dolls (1938, May 4). The News-Review
  7. Impish Hats are Inspired by Snow White, Dwarfs (1938, January 29). The Evening Independent.
  8. [WWII US Air Force Photos]. (ca. 1944). B-24D 42-40364. Ancestry



v - e - d
Snow White and the Seven Dwarfs logo
Media
Film: Snow White and the Seven DwarfsVideoThe Seven DwarfsRose RedLive-action remake

Television: A Poem Is...The 7D
Video games: Video gameKingdom Hearts Birth by SleepKingdom Hearts χKingdom Hearts Unchained χ/Union χ
Music: Soundtrack
Books: Fairest of All: A Tale of the Wicked QueenRoyal Weddings

Disney Parks
Cinderella Castle Mystery TourClub VillainDisney Animation BuildingFairy Tale ForestMickey Mouse RevueOnce Upon a Time AdventurePrincess PavilionSeven Dwarfs Mine TrainSnow White's AdventuresSnow White's Scary AdventuresSnow White GrottoStorybook Land Canal Boats

Entertainment: Cinderella's Surprise CelebrationCinderellabration: Lights of RomanceDisney's Dreams: An Enchanted ClassicDisney Pirate or Princess: Make Your ChoiceDream Along with MickeyFantasmic!Golden Fairytale FanfareMickey's Gift of DreamsMickey's Magical CelebrationOnce Upon a MouseOne Man's Dream II: The Magic Lives On!Royal Princess Music CelebrationSingin', Dancin', Heigh Ho!Snow White: An Enchanting MusicalThe Golden MickeysVillains Tonight!
Parades: Celebrate A Dream Come True ParadeDisney's Dreams On Parade: Moving OnDisney's Magical Moments ParadeDisney Carnivale ParadeDisney Friends Springtime ProcessionalDisney on ParadeDisney Stars on ParadeDisney Stars 'n' Cars... As Never Seen BeforeDreaming Up!Festival of Fantasy ParadeFlights of Fantasy ParadeHappiness is Here ParadeMain Street Electrical ParadeMickey's Soundsational ParadeMickey's Storybook ExpressMickey's WaterWorksSpectroMagicSnow White's Golden Anniversary CelebrationThe Wonderful World of Disney Parade
Fireworks: Fantasy in the SkyOnce Upon a TimeRemember... Dreams Come TrueWishesWonderful World of AnimationWorld of Color: Celebrate!
Halloween: Disney's Maleficious Halloween PartyHocus Pocus Villain SpelltacularInferno Dance PartyIt's Good to be Bad with the Disney VillainsJack Skellington’s Villainous GatheringKooky Spooky Halloween NightMickey's Boo-to-You Halloween ParadeRe-Villains! Halloween ParadeThe Villains WorldVillains GroveVillains Mix and MingleVillains Night Out!
Christmas: Disney Christmas StoriesMickey's Most Merriest Celebration

Characters
Snow White and the Seven Dwarfs: Snow WhiteThe Evil QueenThe PrinceThe HuntsmanDocGrumpyHappyBashfulSleepySneezyDopeyForest AnimalsRavenVultures

Rose Red: Rose Red
Deleted: The First KingThe First Queen

Objects
Magic MirrorPoisoned AppleHeart Box
Locations
The Queen's CastleCottage of the Seven DwarfsDwarfs' MineForestThe Prince's Castle
Songs
Original: I'm WishingOne SongWith a Smile and a SongWhistle While You WorkHeigh HoBluddle-Uddle-Um-Dum (The Dwarfs' Washing Song)The Silly SongSomeday My Prince Will Come

Unused Songs: Music in Your SoupYou're Never Too Old
Other Songs: Will I Ever See Her Again?

See Also
Unused DwarfsMerchandiseLegacyMusicalDisney Sing Along Songs: Heigh-HoSnow White ReturnsOne Hour in WonderlandThe 7D
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