J.P. Spamley is a living spam algorithm that acts akin to a salesman; he spends his days trying to promote easy ways to earn money by playing video games to net users. Spamley is not very successful in his field, however, as he is often either ignored or confronted by pop-up blockers; his abysmal living condition in comparison to more successful netizens like Yesss is a testament to this.
Spamley is often accompanied by his sidekick, Gord, who uses his extendable arms to help promote Spamley's business.
While he may seem obnoxious and shifty at first, Spamley is actually a genuinely friendly netizen who is just doing his job. He takes a keen interest in Wreck-It Ralph and Vanellope von Schweetz and wants to help them reach their goal of earning money so that they can get their Sugar Rush steering wheel. Spamley further sympathizes with Ralph when he admits that he is afraid of losing Vanellope. While his actions are questionable, he is a nice and sometimes helpful person.
Role in the film
J.P. Spamley first appears as a pop-up promoting about how video games can get people rich. When Ralph and Vanellope meet him by the plaza at eBay, Spamley offers his help so the duo can choose a game.
After Ralph has paid for the Sugar Rush steering wheel at eBay, Spamley helps Ralph rescue Vanellope after she said she wanted to stay with Shank in Slaughter Race, and Gord leads them to the Dark Net, where Spamley introduces Ralph to Double Dan and Little Dan, who power up an insecurity virus named Arthur to slow down Slaughter Race. Spamley then tells Double Dan to not let the virus get out of Slaughter Race.
After the Ralph virus clones dissolve, Ralph falls down to the ground and he misses the catch from Spamley and Gord, which they don't need to help him because Ralph is already rescued by the Disney Princesses. Much to Spamley's amusement, Ralph is put into a deep sleep until he is kissed by Prince Naveen (in his frog formation).
- Spamley's name is a portmanteau of the word "spam" and the name "Stanley".