The Director is the tertiary antagonist of Disney's 2008 animated feature film, Bolt. He is the director of the Bolt TV show and is determined to prevent Bolt from finding out that he is not really a super dog.
Role in the film
When reviewing footage of the latest take for an episode, he is dismayed when he discovers a boom mic in one shot, ranting that Bolt could have seen that. When Mindy Parker "from the network" arrives, he discusses his vision of Bolt as a tool of expressing emotion, believing that if Bolt believes that everything he does is real, so does the audience. Mindy is more concerned with the rating points and complains that the show is too predictable. She warns him that if the show loses at least half a rating point, she will fire the show's entire crew, starting with the Director. In fear of being fired, the Director and the film crew decide to create a cliff-hanger episode to boost up the TV show's ratings, consequently leading to Bolt escaping from the trailer after believing that Calico captured Penny.
During the fire, he and the camera crew barely escape the fire in the studio not sure if there was anyone else still inside. His ultimate fate is unknown, but it can be implied that he lost all of his audience after Penny was replaced with a new teenage actress and subsequently got fired.
The Director is quite melodramatic and paranoid. He is also quite careless and greedy as he did not want Bolt to discover the truth about himself.