On January 18, 2011, a nightime projection mapping show premiered at Cinderella Castle at Walt Disney World. The show featured photograph and videos of park guest, taken by Disney's PhotoPass employees, combined with projections of Disney characters and attractions and pre-selected music. It was presented before and after the nightly Wishes firework and was part of Disney's "Let the Memories Begin" campaign for 2011. On September 3, this show was replaced by Celebrate the Magic.
The Disneyland Resort Creative Director Alan Bruun explained that the animated show was presented as if it were a short animated film.