The World of Cars Online is a virtual world based on the Cars film series. The game was under development with Open Beta, which launched on March 1, 2010. There was a sneak peek of the World of Cars called the Test Track which started in October 2008 and ended in November 2009 to make way for Open Beta. When the game finally opened on June 29 2010, each car was awarded 2,010 coins, a founders plaque, and an Open Beta plaque (For users that joined during the Open Beta event).
The World of Cars Online is was closed on February 8, 2012 at an unknown time, just 9 days after another MMOG, LEGO Universe, closed. Disney is expected to refund up to $8,000 in membership fees that cannot be concluded with game time.
The game never picked up as much as other Disney MMORPG's. The total member count was about 60,000. The majority of those members are inactive and unpaid. Many gamers began playing during Open Beta and left once payment was required to continue.