“We are extremely proud of all the work underway to bring the Shanghai Disney Resort to life. And we're excited to re-imagine the iconic world and characters of Pirates for the first time as an entire land that celebrates the creativity, imagination and adventure of both the fan favorite attraction and the popular film franchise.”
“Pirates of the Caribbean is one of the most iconic attractions in our parks, and we really couldn't imagine Shanghai Disneyland without Pirates. We wanted to create a one-of-a-kind experience that would appeal to our Chinese guests while remaining true to its Disney heritage.”
On March 18, 1967, Pirates of the Caribbean debuted at Disneyland in Anaheim, California. In 2014, nearly 50 years later, as part of The Walt Disney Company Annual Meeting of Shareholders, Disney Chairman and CEO Bob Iger unveiled creative details for the Shanghai Disney Resort. This is the first time a Disney Park became home to a Pirates-themed land, announced as "Treasure Cove", and an e-ticket attraction designed for Shanghai Disneyland Park, called Pirates of the Caribbean: Battle for the Sunken Treasure. The attraction will feature a combination of new technology and innovation to bring guests along a pirate adventure with Captain Jack Sparrow and Captain Davy Jones, providing guests "an experience unlike anything else in the world". Disney Parks and Resorts Chairman Tom Staggs stated how they're extremely proud and excited to re-imagine the iconic world and characters of Pirates as an entire land that celebrates both the fan favorite attraction and the popular film franchise. The announcement coincided with the completion of key structural work on the Pirates attraction, and marks another milestone in the resort development. Progress continued with construction and Shanghai Disney Resort is set to open by the end of 2015.
Treasure Cove was founded in 1690 by Spanish nobleman Don Diego Sevilla Portillo, who would also establish the El Teatro Fandango in a portion of his mansion to accommodate lavish theatrical productions. Eventually, Treasure Cove would fall under control of the British, with the Royal Navy renaming the town's fort to Fort Snobbish, though in time, their grip on the city slipped when Jack Sparrow sacked the town and turned it into a haven for pirates.