Wendell is a typical spoiled little brat with a "It's my way or the hard way" attitude. He believes wanting something is enough to automatically make it his. On his birthday, his mother gave him a magical lute, which he dismissed as a poor gift and decided to use its magic to get the gift he actually wanted: Flying horses.
He first appears in the Hanging Gardens after the Royal Kids of Enchancia follow a herd there. Sofia and James try to free the flying horses, but Wendell thwarts the attempt with his lute. The wizard tells the kids that he claims them as his "new pets" and that he has no such intent on letting them go. After spotting Jasper and Onyx, he uses his wand to entrap them with vines. Suddenly, Amber appears riding on Opal and pelts him with figs, prompting him to scream, "Stop it! I hate figs!" When Amber starts to run out of fruit, James uses the vines to hold Wendell, but the wizard simply uses the wand to make the vines disappear. Sofia suddenly flies up on Jasper, who snatches his lute and destroys it. Not wanting his birthday to be ruined, Wendell is about to hex the Royal Kids. Suddenly, Wendell's mother shows up and zaps his wand out of his hand and demands an explanation. Wendell blurts out "I was just getting some presents." He instantly wishes he had not spoken, because his mother looks in the trap and instantly realizes what he has been doing. After he tells her why he did what he did, she scolds him and makes him apologize. After he has done so, Mrs. Fidget grounds him for his atrocious behavior and confiscates his flying carpet. Much to his dismay, Wendell is denied dessert for one week, banned from crystal ball gazing for two weeks, and to top it off, he is to spend the rest of the day cleaning out the cauldrons.
Wendell is a typical spoiled brat with a "It's my way or the hard way" attitude. He thinks that wanting something is enough to make it his. The only person who can put him in his place is his mother. He's shown not to like figs. Like most kids, he's also shown not to like doing chores.
Wendell luring the flying horses into his trap is a nod to the Pied Piper of Hamelin and how he rid Hamelin of its rat infestation and then got the children of Hamilton to follow him as revenge on their elders for cheating him with his flute.
Based on his outfit, it is possible that he is a student at Hexley Hall.
Since his mother wears a turban, and both him and his mother use magic carpets as a means of transportation, they might live in Tangu.