World of Disney is a chain of specialty retail stores owned and operated by the Parks and Resorts division of The Walt Disney Company. Currently there are two locations in the United States, one in Europe and one in Asia.
Goods sold at World of Disney include backpacks, books, boxers, children’s apparel, clocks, collectibles, costumes, dolls, figurines, gifts, hats, jewelry, luggage, photo albums, plush toys, sleepwear, slippers, socks, souvenirs, stationery, sunglasses, sweatshirts, T-shirts, ties, videos, watches and other items branded with Disney characters and theme park icons, plus candy and natural snacks from the “Goofy’s Candy Company” and “Chip N’ Dale” brands.
The first location opened on October 3, 1996 in the Marketplace area of Disney Springs (formerly Downtown Disney) at Florida's Walt Disney World Resort. At approximately 51,000 square feet of retail space, it is said to offer the largest selection of Disney character merchandise in the world, according to the company. A 2006 renovation added a small princess-themed salon called Bibbidi Bobbidi Boutique, plus a new children's merchandise area inspired by Pirates of the Caribbean and Stitch.
Fifth Avenue, New York City
On October 5, 2004, a third site opened within a three-story New York City space formerly occupied by a traditional Disney Store in Manhattan on the northeast corner of Fifth Avenue and 55th Street (the physical address is 711 Fifth Avenue). What made the New York store different from the others was that there were character appearances every day except Tuesday and Wednesday from September through May and events each weekend in a third floor “Friendship Room”. This store was closed on December 31, 2009, with the interior dismantled on January 4, 2010, and a Disney Store located in the former Virgin Megastore in Times Square opened in its place in November 2010.
On July 12, 2012, the World of Disney store opened at Disneyland Paris. Plans for an outlet to open during the Happiest Celebration on Earth fell through as the resort’s operators, Euro Disney SCA, decided to keep the expansion of the resort inside the theme parks and on attractions, but they later commissioned a new store as part of the refurbishment of Disney Village.
- World of Disney at the Disneyland Resort
- World of Disney at the Walt Disney World Resort
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