Winston's parents were big supporters of 異能者. So, when he and his sister inherited the company, they continued this support and decided to take it to the next level, kicking off a campaign to help the Supers' cause. Since the government shut down the program that helps supers, the time was right for the Deavors to step in.
Ultra-wealthy, savvy and suave, Winston goes big in everything he does, including his plan to bring back superheroes. All he needs is a hero (or three) to help him change public perception and eventually make them legal again. His reason for choosing 彈力女超人 to lead the campaign was because she tends to solve crimes with far less damage than her husband, based on cost-benefit analysis by his sister.
Winston believes that the super banned law is what kept supers from coming to his parents aid, and from stopping the robbers that had broken into their home and killed his parents, if they were allowed to go on patrol, answer calls of help and to do their job. Which is why he set himself the task to make them legal again, so no one else would go through what he and his sister have.
Winston is determined and confident in what he does. He is a brilliant businessman, and his suavity and charm makes him brilliant at connecting with people. He also seems to be very cosmopolitan, seeing that he convinced Supers from all over the world to leave their old life and join him in his cause. He truly believes that he can use his wealth and power to make the world a better place for everyone.
Despite his enormous amounts of wealth and business connections, Winston seems to be down-to-earth and is able to sympathize with the Supers. Although at first it may seem that he has some other nefarious — and hidden agenda that is secretly motivating him — this is proven not to be the case. His sister, Evelyn, revealed that she kept her "Screen slaver" identity a secret because she knew that Winston's strong morals would never permit him to go along with her unscrupulous ways. He later demonstrates this when, upon realizing Evelyn's true intentions, refuses to escape with her, instead deciding to remain on the ship to free all the Supers and ambassadors from Evelyn's technological hypnosis spell, all by himself, and get them to safety.